Sephora Brand CRM Manager

Neuilly-sur-Seine • France

Friday, April 25, 2025

Sephora, a leading beauty retailer and part of the prestigious LVMH group, is renowned for its innovative approach to beauty and customer experience. With a global presence spanning 34 markets and over 3,000 stores, Sephora is committed to empowering its teams and celebrating diversity, fostering an environment where creativity and individuality thrive.

1. Lead the development and execution of an omnichannel Brand CRM strategy across Europe, aligning with category priorities in Skincare, Sephora Collection, and Haircare.
2. Coordinate with Offer, Image, and Brand Marketing teams to ensure impactful customer communications.
3. Ensure campaign consistency and local relevance across EME markets, focusing on performance KPIs.
4. Represent Brand CRM in cross-functional leadership meetings to guide company strategies with client insights.
5. Align Brand CRM practices across the European region through clear guidelines and consistent implementation.
6. Manage the annual Brand CRM budget, prioritizing high-impact projects and ensuring efficient resource allocation.
7. Oversee 'GOLD' customer brand events in France and scale the approach to Europe, ensuring premium execution.
8. Analyze campaign results and recommend actions to maximize performance.
9. Build and expand Brand Profile analyses to support top partners in optimizing their 360 strategies.
10. Leverage customer insights to continuously improve Brand CRM initiatives.
11. Monitor competitors and identify strategic opportunities to reinforce Sephora’s market leadership.

1. At least 5 years of experience designing CRM strategies and leading large-scale B2C projects, ideally within retail, e-commerce, or consulting sectors.
2. Experience in the beauty industry is a strong plus.
3. Fluency in both English and French is essential.
4. A solid understanding of CRM and customer lifecycle management, with proven experience implementing client development plans.

1. Excellent communication and interpersonal skills.
2. Strong analytical skills and knowledge of digital ecosystems.
3. Agile, dynamic, and detail-oriented.
4. Self-driven and proactive with a customer-centric mindset.
5. Creative sensibility and open-mindedness.
6. Experience with Agile environments, HTML, Figma, JIRA, Excel, PowerPoint, and Power BI is advantageous.

Minimum of 5 years in CRM strategy design and B2C project leadership, preferably in retail, e-commerce, or consulting.

Bachelor's degree in Marketing, Business, or a related field.

Sephora offers a dynamic work environment with opportunities for personal and professional growth, supported by personalized career plans and a commitment to diversity and inclusion.

Sephora fosters a vibrant and inclusive workplace culture, encouraging creativity and innovation. As part of the LVMH family, employees are part of a global community that values passion, diversity, and empowerment.