Sephora Brand Communication Manager

Shanghai • China

Thursday, January 1, 2026

Sephora, a distinguished entity within the Selective Distribution business group, is renowned for its commitment to beauty, diversity, and inclusivity. As part of the LVMH conglomerate, Sephora offers a dynamic environment where innovation and creativity are at the forefront, empowering individuals to make a significant impact in the luxury retail sector.

1. Develop and execute comprehensive marketing communication strategies for Sephora's core campaigns.
2. Lead cross-functional collaboration to deliver engaging, youth-centric campaigns aligned with regional guidelines and local consumer preferences.
3. Manage the annual calendar for animation activations, China-focused festival campaigns, and BPS commercial campaigns.
4. Oversee IMC planning and execution, collaborating with creative teams and merchandising for product selling points.
5. Coordinate with internal marketing teams and external stakeholders for seamless campaign execution.
6. Lead the development of China-market tailored festival campaigns, leveraging consumer insights for campaign concepts.
7. Design integrated IMC amplification strategies and align cross-functional teams for smooth execution.
8. Oversee project delivery and agency management, setting clear campaign objectives and managing budgets.

1. 5+ years of experience in brand marketing or campaign management, preferably in multinational, luxury retail, or agency settings.
2. Proven expertise in brand communication strategy, omnichannel integrated marketing, and project management.
3. Strong accountability, independent problem-solving, and cross-team collaboration skills.
4. Strategic and creative mindset with the ability to develop engaging content and consumer experiences.
5. Trend-aware and agile with professional English proficiency, including excellent writing and presentation skills.
6. Bachelor’s degree in communications, marketing, or related fields preferred.

1. Marketing communication strategy development
2. Cross-functional collaboration
3. Integrated marketing communication (IMC) planning
4. Project management
5. Budget management
6. Creative storytelling
7. Consumer insight analysis

A minimum of 5 years in brand marketing or campaign management, with a preference for experience in multinational or luxury retail environments.

Bachelor’s degree in communications, marketing, or related fields preferred.

Sephora offers a culture of empowerment, learning, and growth, providing tools, space, and opportunities for innovation and leadership. Employees are part of a community that values authenticity and diversity, contributing to fulfilling work that makes a difference.

Sephora fosters a vibrant workplace culture that celebrates diversity and inclusivity, empowering employees to unlock their potential and make a meaningful impact. The company encourages a spirit of innovation and collaboration, where differences are embraced and contribute to the collective strength.