Richemont Social Media Manager

Richemont is a leading Swiss-based luxury goods group that manages a portfolio of prestigious maisons across jewellery, watches, fashion and accessories. The organisation combines deep respect for craftsmanship and heritage with contemporary marketing and digital innovation. As an employer, Richemont operates across international markets and offers cross-disciplinary collaboration among maisons, agencies and retail teams.

1. Define and execute a holistic social media strategy aligned with the maison’s brand positioning, seasonal product launches and long-term marketing objectives.
2. Develop and manage the editorial calendar, commissioning and producing premium visual and editorial content adapted to each platform and market.
3. Oversee community management and reputation monitoring, ensuring brand tone of voice, timely responses and escalation of sensitive issues.
4. Plan and deliver performance-driven paid social campaigns in collaboration with media teams and external agencies; manage budgets and optimisation.
5. Build and maintain influencer and talent partnerships, negotiating briefs, usage rights and reporting on campaign ROI.
6. Generate rigorous performance reporting and actionable insights using analytics to inform creative, channel mix and investment decisions.
7. Coordinate cross-functionally with PR, retail, product, e‑commerce and legal teams to ensure compliant, omni-channel activations and local market adaptations.
8. Line-manage or supervise external agencies, freelancers and content creators to guarantee quality, brand consistency and delivery timelines.

1. Proven record of strategic social media leadership for a luxury, premium or fashion brand.
2. Strong editorial judgement with the ability to craft platform-specific narratives and visual directions.
3. Demonstrable experience managing paid social campaigns and working with external agencies.
4. Excellent stakeholder management skills and experience collaborating with PR, retail and e‑commerce teams.
5. Fluent written and spoken English; proficiency in French is highly desirable for the Meyrin/Geneva context.

1. Meta Business Manager (Facebook/Instagram)
2. Facebook Ads Manager
3. TikTok For Business / TikTok Ads
4. Sprinklr
5. Hootsuite
6. Google Analytics (incl. GA4)
7. Adobe Photoshop
8. Adobe Premiere Pro
9. Final Cut Pro
10. Microsoft Excel
11. Content Management Systems (e.g. WordPress)

Five or more years of progressive experience in social media or digital communications, with at least three years in a managerial or lead role for a luxury or premium brand. Proven track record of running integrated organic and paid social campaigns.

Bachelor’s degree in Marketing, Communications, Journalism or a related discipline; postgraduate qualifications in digital marketing or brand communications are advantageous.

Richemont’s workplace blends traditional artisan values with contemporary creative and digital practice. The environment is international and multidisciplinary, encouraging cross-maison collaboration, high standards of craft and meticulous attention to brand heritage while fostering innovation in storytelling and customer experience.