Purdey Digital Marketing Manager

Purdey is a British luxury house with a strong heritage in crafted goods and country apparel, serving a discerning, international clientele. The brand is recognized for meticulous attention to materials, artisan techniques and a curated retail experience; as an employer it combines atelier-style craftsmanship with contemporary retail and digital commerce practices.

1. Define and execute the brand’s digital marketing strategy across paid acquisition, organic search, social, email/CRM and e‑commerce to drive revenue and elevate brand desirability.
2. Manage end‑to‑end paid media campaigns (search, social, display), including audience targeting, creative briefs, bidding strategy and budget allocation to maximise ROAS.
3. Oversee CRM and lifecycle marketing—segmentation, automated flows, AB tests and retention programmes—to increase CLTV and repeat purchase rates.
4. Own digital performance reporting and analysis; produce weekly and monthly dashboards, derive actionable insights and present recommendations to senior stakeholders.
5. Collaborate with creative, merchandising and retail teams to ensure digital campaigns and onsite content reflect brand tone and visual standards.
6. Manage external agencies and freelance specialists; set briefs, monitor deliverables, ensure timelines and control media and production budgets.
7. Lead optimisation of the e‑commerce user journey and onsite merchandising in partnership with web/product teams to improve conversion and average order value.
8. Ensure accurate tagging and measurement across platforms (GA4, GTM); maintain data governance and support customer data integrations.

1. Bachelor’s degree in Marketing, Business, Communications or equivalent practical experience.
2. Demonstrable experience running paid search and social campaigns with measurable commercial outcomes.
3. Strong analytical capability with experience in performance reporting and A/B testing frameworks.
4. Proven ability to brief and manage creative production and external agencies while safeguarding brand equity.
5. Familiarity with luxury retail dynamics and customer service expectations is highly desirable.

1. Google Analytics (GA4)
2. Google Ads
3. Meta Ads (Facebook & Instagram)
4. Klaviyo
5. Shopify
6. Google Tag Manager
7. SEO
8. Adobe Creative Suite (Photoshop, Illustrator)
9. Advanced Excel

Typically 5+ years in digital marketing with at least 2 years in a managerial or senior individual contributor capacity; prior experience in luxury, fashion or premium e‑commerce brands preferred.

Bachelor’s degree in Marketing, Communications, Business or a related discipline, or equivalent professional experience.

The workplace reflects Purdey’s heritage ethos: a premium attention to detail, collegial craftsmanship and an elevated client service mentality. Teams operate with high standards, cross‑disciplinary collaboration and a focus on preserving brand integrity while scaling digital commerce.