Prada Press Manager

London • UK

Thursday, January 22, 2026

Prada Group, established in 1913 in Italy, is renowned for its tradition of excellence and innovative vision. As a global leader in the luxury sector, the Group operates in over 45 countries, managing prestigious brands such as PRADA, Miu Miu, Versace, Church’s, Car Shoe, and Luna Rossa. With a diverse workforce representing more than 100 nationalities, Prada Group is committed to fostering a dynamic and inclusive work environment.

1. Develop and propose seasonal editorial strategies to achieve high levels of press coverage across all product categories.
2. Execute strategies in collaboration with the Head of Communications to maintain top media rankings.
3. Monitor media and cultural trends, competitor activities, and market opportunities to inform strategic decisions.
4. Build and maintain relationships with key fashion and lifestyle press across Northern Europe.
5. Liaise with the press regarding seasonal product focuses and brand updates to secure coverage.
6. Expand media activity by seeking additional opportunities in print, digital, and social media.
7. Collaborate with local and global teams to promote key merchandise and special projects.
8. Manage sample trafficking processes, ensuring efficient coordination of editorial shoots and sample returns.
9. Support fashion show preparations and collaborate with the VIP/Influencer team for media placements.

1. Proven experience in press management within the luxury fashion industry.
2. Strong understanding of press dynamics and editorial calendars.
3. Ability to develop and execute press strategies aligned with brand objectives.

1. Excellent relationship-building skills with journalists, editors, and influencers.
2. Proficiency in crafting compelling narratives for various media platforms.
3. Experience in coordinating press events and fashion shows.
4. Ability to analyze media coverage and provide actionable insights.
5. Strong strategic planning and execution capabilities.

Significant experience in press management within the luxury fashion sector is required.

Prada Group offers a creative and international work environment that values talent and passion, promoting professional growth and inclusivity.

Prada Group fosters a creative and inclusive environment, valuing diversity and ensuring equal opportunities for all employees. The company is committed to building a fair and respectful workplace.