Prada In-Store CRM Manager

London • UK

Saturday, March 8, 2025

Prada Group, established in 1913 in Italy, is a global leader in the luxury sector, renowned for its tradition of excellence and innovative vision. Operating in over 45 countries, the Group encompasses prestigious brands such as PRADA, Miu Miu, Church’s, and Car Shoe, with a diverse workforce representing over 100 nationalities. The Group has also ventured into the food sector with the acquisition of Pasticceria Marchesi 1824 and maintains a strong presence in the contemporary art scene.

1. Ensure the accuracy of customer data inputted by the store team and validate data accuracy within the system.
2. Review and analyze sales associate performance, including all elements of KPIs and MBOs, providing store managers with individual sales associate overviews and strategies.
3. Launch and monitor new CRM systems and functions within the store.
4. Communicate effectively with the local retail team.
5. Enhance system functionalities and processes.
6. Manage customer lists and generate reports, assisting in their interpretation within the store.
7. Strategize local marketing activities based on customer data.
8. Assist store managers in setting up in-store CRM action plans, considering event calendars and business environments.
9. Conduct regular CRM training sessions with the sales team.
10. Support store managers in activities related to the VOCE Project, focusing on store feedback collection and customer follow-up actions.

1. Proven experience in CRM with a strong understanding of key performance indicators (KPIs).
2. Solid knowledge of luxury goods and products.
3. Proficiency in Microsoft Office Suite, particularly Excel.
4. Ability to work effectively within a team.

1. Results-oriented with the ability to work independently towards objectives.
2. Demonstrated training and coaching skills.
3. Excellent communication and interpersonal skills.
4. Fluency in English.

Proven experience in CRM, particularly within the luxury sector, with a strong understanding of KPIs and customer engagement strategies.

The role offers an opportunity to work in a creative and international environment, fostering professional growth and development.

Prada Group fosters a creative and international environment, valuing curiosity, excellence, and the passion of its employees. The company encourages professional growth and is committed to innovation and quality across all its ventures.