Prada Group SEO Manager

The Prada Group, founded in 1913 in Italy, stands as a beacon of innovation and excellence within the luxury fashion sector. Encompassing iconic brands such as PRADA, Miu Miu, Church’s, Car Shoe, and Pasticceria Marchesi, the Group operates in over 45 countries and employs a diverse workforce representing more than 100 nationalities. As part of the Prada Group, employees thrive in a creative and international environment, driven by a culture that values curiosity, excellence, and professional growth.

1. Develop and implement the global SEO strategy for all Prada Group websites across 30+ markets.
2. Analyze search trends and algorithm behaviors on platforms like Google, Baidu, Naver, Yahoo Japan, Bing, and Yandex.
3. Conduct technical SEO audits and produce monthly and quarterly KPI reports with actionable insights.
4. Collaborate with internal teams such as Content, UX/UI, IT, E-commerce, and Merchandising to integrate SEO best practices.
5. Lead keyword research, competitive analysis, and multilingual content strategies.
6. Partner with internal and agency teams to create SEO-driven editorial content.
7. Oversee the implementation of SEO technical developments with IT and Agile teams, ensuring quality assurance in both staging and live environments.
8. Manage internal site search optimization using behavioral data and semantic logic.
9. Maintain the SEO roadmap and manage tasks using Jira and Confluence.
10. Drive local SEO efforts, ensuring NAP consistency, resolving issues, and launching new listings.
11. Align SEO efforts with Paid Performance to achieve synergies and shared KPIs.
12. Stay updated on SEO trends, search engine updates, and AI-powered search platforms.
13. Develop strategies for visibility in emerging generative AI search experiences.

1. 8+ years of experience in eCommerce, preferably within the fashion or luxury sectors.
2. Proven track record in managing multilingual SEO in international markets.

1. Deep technical SEO expertise, including HTML, JS, SPA, AEM, and performance optimization.
2. Experience with Agile methodologies and digital transformation projects, utilizing tools such as Jira and Confluence.
3. Strong leadership and project management capabilities, particularly with distributed teams.
4. Proficiency in analytics and reporting tools such as Adobe Analytics, Qlik, and Looker Studio.
5. Expertise in SEO platforms including GSC, GA, SEMrush, Ahrefs, Screaming Frog, Algolia, and Yext.

8+ years of experience in eCommerce, ideally in the fashion or luxury industry, with a focus on multilingual SEO management.

Employees enjoy a dynamic and international work environment with opportunities for professional growth and development.

The Prada Group fosters a culture of creativity and excellence, encouraging curiosity and the pursuit of professional growth. The diverse and international team is motivated by a shared commitment to innovation and quality.