Prada Group Performance Media Manager
The Prada Group, established in 1913 in Italy, stands as a beacon of tradition and innovation within the luxury fashion industry. Encompassing iconic brands such as PRADA, Miu Miu, Church’s, Car Shoe, and Pasticceria Marchesi, the Group operates across more than 45 countries, employing a diverse workforce representing over 100 nationalities. As part of this prestigious conglomerate, employees are immersed in a creative and international milieu, driven by a shared pursuit of excellence and professional growth.
- Oversee the development of performance strategy and media planning for Miu Miu, Church's, and Marchesi brands.
- Take ownership of all performance-related projects beyond day-to-day campaign operations.
- Implement all necessary technical requirements on the platform.
- Coordinate with internal and external stakeholders to ensure resource availability for seamless operations.
- Monitor brand performance, conduct in-depth analyses, and develop ad-hoc strategies to address potential negative trends.
- At least 5 years of experience in a similar role
- Strong and proven experience in performance media and knowledge of tools and platforms
- Proven management of performance marketing campaigns for ecommerce with ROI and conversion-driven objectives
- Excellent knowledge of SEM tools and platforms
- Proficiency in MS Office and Excel
- Well-organized, accurate, and detail-oriented
- Strong critical thinking and analytical skills
- Passion for digital marketing
- Exceptional communication and writing skills in both Italian and English
A minimum of 5 years in a similar role, with a focus on performance media and ecommerce marketing campaigns.
BSc/BA in marketing, communications, digital management/advertising
Employees enjoy a creative and international work environment that values talent and passion, fostering professional growth.
Prada Group offers a dynamic and innovative workplace culture that emphasizes creativity, diversity, and the pursuit of excellence. Employees are encouraged to explore their curiosity and contribute to the Group's ongoing success.


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