Pomellato Media and Performance Marketing Coordinator

Milan • Italy

Monday, May 19, 2025

Dodo, a distinguished brand under the Pomellato umbrella, is renowned for its charming jewelry that speaks to modern sensibilities. As part of the Kering Group, Dodo is committed to sustainability, utilizing 100% responsible gold in its creations. The brand's ethos is deeply rooted in diversity and self-expression, fostering an inclusive environment that encourages authenticity.

1. Develop and implement a comprehensive media strategy across digital, print, and out-of-home channels, aligned with executive vision and guidelines.
2. Oversee budget management and ensure effective campaign execution in collaboration with partner agencies and media partners, from initial briefing to final reporting.
3. Lead and execute digital performance marketing campaigns.
4. Enhance digital presence through a strategic Search Engine Advertising (SEA) approach.
5. Monitor performance metrics, analyze results, and provide actionable recommendations for improvement, alongside regular reporting.
6. Manage and optimize social media post boosting on platforms such as Meta and TikTok.
7. Analyze website traffic across all channels to gain insights into consumer purchase journeys, informing ongoing planning and optimization.
8. Evaluate social media performance and offer strategic recommendations.
9. Diligently manage media budget, from consolidation to service provider payments, coordinating with the Finance and Accounting department.
10. Ensure brand image consistency across all channels, including copy, creative assets, and strategic deployment.
11. Coordinate the delivery of creative assets for performance and social media campaigns.
12. Collaborate with the sales marketing department on cooperative advertising initiatives.
13. Support the sales marketing team with advertising activity reports.

1. Bachelor's degree in Economics, Engineering, or Marketing.
2. Minimum of 5 years of experience in media planning with a focus on digital and performance marketing.
3. Proven track record in managing performance-based acquisition campaigns and a comprehensive understanding of various acquisition channels, preferably from agency experience.

1. Agility and autonomy in problem-solving.
2. Data-driven and analytical mindset with a strong focus on Return on Investment (ROI).
3. Ability to manage and prioritize tasks within tight deadlines.
4. Strong interpersonal skills and team-oriented mindset, capable of thriving in a fast-paced environment.
5. Extensive experience with Google Analytics and familiarity with platforms such as Google Ads, Meta Business Manager, TikTok Ads, and Snapchat Business.
6. Proficiency in tools like Google Looker Studio, Big Query, SA360, and GA 4 is advantageous.
7. Solid understanding of SEO tools.
8. Proficiency in Excel and PowerPoint.
9. Passion for fashion and luxury industries.
10. Fluency in English and Italian; proficiency in French is highly desirable.

A minimum of 5 years in media planning with a strong emphasis on digital and performance marketing.

Bachelor's degree in Economics, Engineering, or Marketing.

The role offers a dynamic work environment with opportunities for professional growth and development, supported by a commitment to internal mobility and talent development.

Dodo fosters a stimulating and fulfilling workplace environment that promotes leadership skills and encourages employees to reach their full potential. The brand values diversity, self-expression, and authenticity, creating a culture where every employee can thrive.