Pomellato Media and Performance Marketing Coordinator

Milan • Italy

Wednesday, April 2, 2025

Dodo, a cherished Italian brand renowned for its 'charming jewelry,' is part of the illustrious Pomellato Group. Known for its distinctive line of jewels and charms, Dodo communicates core brand values, fosters community, and captures special moments. The Milan-based Maison offers chic, ready-to-wear jewels designed for layering, stacking, and mixing to enhance the modern woman's everyday look. Committed to sustainability from its inception, Dodo partners with organizations to protect the environment and is a pioneer in using 100% responsible gold in its creations. The brand embraces inclusivity and self-expression, celebrating authenticity as the purest jewel.

1. Develop and implement a comprehensive media strategy across digital, print, and out-of-home channels in alignment with top management's vision.
2. Manage campaign budgets and oversee activation with partner agencies and media partners, from initial briefing to final reporting.
3. Execute digital performance campaigns to enhance brand presence and drive website performance.
4. Optimize website digital presence through an effective Search Engine Advertising (SEA) strategy.
5. Monitor and analyze campaign performance, providing regular reports and actionable insights for improvement.
6. Manage social media post boosting on platforms such as Meta and TikTok.
7. Analyze website traffic across all channels to understand purchase discovery journeys and inform planning and optimization processes.
8. Evaluate social media performance and provide strategic recommendations.
9. Maintain strict oversight of media budgets, including budget consolidation and coordination with Finance and Accounting for service provider payments.
10. Ensure brand image consistency across all channels in copy, creative, and strategy deployment.
11. Coordinate artwork deliveries and creative asset requirements for performance and social campaigns.
12. Collaborate with the sales marketing department on cooperative advertising initiatives.
13. Support the sales marketing team with advertising activity reports.

1. Bachelor's degree in Economics, Engineering, or Marketing.
2. 5 years of experience in media planning with a strong emphasis on digital and performance marketing.
3. Proven experience in managing performance-based acquisition campaigns and a comprehensive understanding of various acquisition channels, ideally gained in a specialized agency.

1. Agility and autonomy in problem-solving.
2. Data-driven and analytical approach with a focus on ROI.
3. Ability to manage and prioritize tasks within deadlines.
4. Strong interpersonal skills and teamwork orientation.
5. Proficiency in Google Analytics, Google Ads, Meta Business Manager, TikTok Ads, and Snapchat Business.
6. Proficiency in tools such as Google Looker Studio, Big Query, SA360, and GA 4 is advantageous.
7. Knowledge of SEO tools.
8. Proficiency in Excel and PowerPoint.
9. Passion for fashion and luxury.
10. Proficiency in English and Italian; French is a plus.

5 years of experience in media planning with a focus on digital and performance marketing.

Bachelor's degree in Economics, Engineering, or Marketing.

The role offers opportunities for professional growth within a dynamic team and an unconventional brand. Dodo is committed to talent development and internal mobility, fostering leadership skills in a stimulating and fulfilling work environment.

Dodo promotes a culture of inclusivity, diversity, and self-expression, valuing authenticity as the purest form of expression. The company is dedicated to sustainability and environmental protection, creating a workplace that encourages personal and professional growth.