Pomellato CRM Manager, Americas
Pomellato, a distinguished name in contemporary fine jewelry since 1967, is celebrated for its innovative designs and vibrant gemstones. As part of the esteemed Kering Group, Pomellato is committed to sustainability, achieving 100% responsible gold purchasing. The brand is dedicated to promoting equality and diversity, fostering a dynamic and inclusive workplace.
- Develop and execute the regional CRM strategy in alignment with global brand objectives and luxury best practices.
- Define and manage the client lifecycle, including acquisition, onboarding, retention, reactivation, and advocacy.
- Track and analyze key performance indicators related to customer engagement, repeat rates, churn, and customer lifetime value.
- Segment clients by value, behavior, and preferences to facilitate personalized engagement.
- Support boutiques and client advisors with actionable insights, client profiles, and targeted outreach tools.
- Design and deploy bespoke client communications, including collection previews, private appointments, and milestone moments.
- Plan and execute CRM-driven campaigns across various channels, ensuring brand consistency and aesthetic.
- Collaborate with global teams to adapt campaigns for the US and Mexico markets.
- Analyze and interpret CRM and client data to provide insights and recommendations.
- Maintain data integrity, governance, and enrichment within the CRM platform.
- Utilize BI tools to offer clear insights to regional and global stakeholders.
- Collaborate with Central CRM Management, E-commerce, IT, regional Marketing, Retail, and External Partners for seamless execution.
- Act as the regional CRM subject-matter expert, contributing to global initiatives and system enhancements.
- Support CRM training and best-practice sharing across the Americas.
- 5 – 6 years of CRM, clienteling, or loyalty experience, preferably within the luxury jewelry, watches, or fashion industries.
- Proven experience managing CRM platforms such as Salesforce or Microsoft Dynamics.
- Strong understanding of luxury client behavior and high-net-worth clientele.
- Demonstrated ability to translate data into refined, client-centric strategies.
- Experience working with regional or international markets and Global Headquarters.
- Highly analytical with strong attention to detail and discretion.
- Exceptional written and verbal communication skills.
- Strategic thinker with a hands-on, entrepreneurial mindset.
- Comfortable operating in a small, high-performance organization.
- Passion for luxury craftsmanship, heritage, and client experience.
5 – 6 years of CRM, clienteling, or loyalty experience in luxury industries.
A reasonable estimate of the current base salary range is $130,000 - $140,000 per year.
Pomellato is committed to building a diverse workforce, offering opportunities for talent expression and fostering adaptability in a changing world. As an Equal Opportunity Employer, Pomellato provides consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, protected veteran status, people of all abilities, or other characteristics protected by applicable law.
Pomellato promotes a culture of diversity and inclusion, believing that varied perspectives enrich the workplace and customer experience. The company values sustainability and innovation, encouraging employees to express their talents and contribute to a dynamic and adaptive environment.
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