Loewe Social Media Manager

Loewe Perfumes, a distinguished entity within the Perfumes & Cosmetics division, is renowned for crafting fragrances that transcend mere scent to become enduring narratives. As part of the prestigious LVMH group, Loewe embodies a commitment to luxury and innovation, offering a dynamic environment for professionals to thrive in the luxury fashion industry.

1. Define and own the global social media strategy across all platforms, ensuring alignment with brand vision, positioning, and commercial objectives.
2. Lead the planning and execution of social media initiatives across all channels, including Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
3. Act as the central point of coordination for all social media activity, mobilizing and aligning cross-functional teams such as Content, Creative, Media, PR, E-commerce, and external agencies.
4. Oversee the development of high-quality, on-brand content, ensuring consistency of tone, aesthetic, and storytelling across all touchpoints.
5. Work closely with the Media team to define paid social strategies, optimize performance, and maximize reach and engagement.
6. Monitor trends, cultural moments, and platform evolutions within fashion, luxury, and digital culture, translating insights into relevant opportunities for the brand.
7. Define KPIs and measurement frameworks, analyzing performance and providing strategic insights and recommendations to senior stakeholders.
8. Manage budgets, timelines, and resources related to social media initiatives.
9. Lead, mentor, and develop the social media team, fostering a culture of excellence, collaboration, and innovation.

1. Minimum of 8 years’ experience in social media, digital, or brand roles, ideally within luxury, fashion, or premium lifestyle brands.
2. Proven experience leading global social media strategies across multiple platforms.
3. Strong strategic mindset combined with a hands-on understanding of content creation, media, and platform dynamics.
4. Demonstrated ability to work cross-functionally and influence multiple teams at a senior level.
5. Deep understanding of social culture, fashion trends, and the luxury consumer.
6. Excellent communication and presentation skills.
7. Fluent in English; additional languages are a plus.

1. Strategic social media planning and execution
2. Cross-functional team leadership
3. Content creation and storytelling
4. Performance analysis and KPI definition
5. Budget and resource management
6. Trend monitoring and cultural insight translation
7. Excellent communication and presentation

Minimum of 8 years of experience in social media, digital, or brand roles, ideally within luxury, fashion, or premium lifestyle brands.

Hybrid working mode, fostering work-life balance and flexibility.

Loewe Perfumes fosters a culture of innovation, collaboration, and excellence, encouraging employees to push the boundaries of creativity and luxury. As part of the LVMH group, the brand offers a prestigious and dynamic environment where professionals can thrive and contribute to the evolution of luxury fashion.