Penhaligon's Niche Brand Ambassador

Penhaligon's is a British niche fragrance house renowned for its artisanal perfumes and storytelling-led boutiques. Operating within the luxury fragrance sector, the brand forms part of a larger international perfume and fashion group and is recognised for craftsmanship, theatrical retail experiences and a dedication to heritage and product provenance.

1. Deliver an exceptional, luxury client experience focused on personalised consultation and client retention.
2. Actively drive sales and achieve KPIs through expert product recommendations and upselling of fragrance, scented accessories and complementary ranges.
3. Develop and maintain a high-value client book through proactive clienteling, follow-ups and appointment management.
4. Maintain deep product and olfactory knowledge, including fragrance composition, provenance and brand heritage, to educate clients and frontline staff.
5. Implement visual merchandising standards and ensure the boutique reflects brand aesthetics and seasonal campaigns.
6. Execute in-store events, product launches and sampling initiatives to raise brand profile and stimulate demand.
7. Manage daily operational tasks including stock control, loss prevention, till reconciliation and basic reporting.
8. Collaborate with regional management to relay local market feedback and contribute to commercial initiatives.

1. Proven ability to sell and meet retail KPIs within a luxury or premium environment.
2. Strong interpersonal skills with a consultative sales approach and refined clienteling capability.
3. Comprehensive knowledge or demonstrable curiosity for fine fragrances and olfactory terminology.
4. Professional presentation and ability to represent a heritage luxury brand with discretion and polish.
5. Flexibility to work retail hours including weekends and peak trading periods.

1. Fragrance knowledge
2. Clienteling
3. Visual merchandising
4. Retail sales and KPI delivery
5. Appointment management
6. Stock control and basic till operations
7. Event support and product launch execution
8. CRM familiarity (client database management)

Typically 1–3 years of experience in luxury retail, beauty or fragrance sales; prior exposure to niche or heritage fragrance houses is advantageous.

Secondary school completion; vocational training in retail, beauty or hospitality and/or certified fragrance training is desirable.

Penhaligon's boutiques emphasise storytelling, craftsmanship and a theatrical retail theatre that rewards attention to detail and memorable client interactions. The workplace culture values product expertise, refined client service and collaborative teams that bring the brand's heritage to life in-store.