Paris Match CRM and Subscription Manager

Paris • France

Tuesday, February 24, 2026

Paris Match, a distinguished publication under the LVMH Group, has been a pivotal presence in the French media landscape for over 75 years. Known for its unique blend of compelling narratives and striking visuals, the brand epitomizes emotion, rigor, and influence. As part of the LVMH conglomerate, Paris Match benefits from the extensive resources and prestige associated with one of the world's leading luxury goods companies.

1. Develop and oversee the comprehensive subscription strategy for both print and digital formats in collaboration with executive management and finance teams.
2. Create and implement the annual marketing and CRM plan for subscriptions, including offers, pricing, and acquisition channels.
3. Ensure profitability and growth of the subscriber base by managing ARPU, churn, and customer lifetime value.
4. Lead the Growth & CRM roadmap focusing on automation, segmentation, A/B testing, and personalization.
5. Design and optimize subscription offers, including pricing, benefits, and bundles.
6. Execute multichannel acquisition campaigns through email marketing, telemarketing, in-house promotions, private sales, digital kiosks, and digital campaigns.
7. Enhance conversion funnels on the website and app in coordination with the product team.
8. Develop new growth channels such as partnerships, bundled sales, B2B offers, and referral programs.
9. Define and implement CRM subscriber journeys, including onboarding, nurturing, reactivation, and win-back strategies.
10. Establish personalized communication strategies using segmentation, automation, and behavioral triggers.
11. Monitor and analyze engagement and satisfaction KPIs, such as NPS, churn, and click-through rates.
12. Enhance customer insights through data analysis and translate findings into actionable strategies.
13. Design and manage loyalty campaigns, including re-engagement, renewal offers, and relationship programs.
14. Oversee customer relationship quality both inshore and offshore, ensuring adherence to service standards.
15. Organize customer listening committees to identify pain points and develop corrective plans.
16. Ensure GDPR compliance and implement best practices in data privacy.
17. Supervise order processing, logistics, and coordination with service providers for fulfillment, routing, and delivery.
18. Manage relationships with partners including collectors, digital kiosks, agencies, and call centers.
19. Monitor service provider performance and negotiate contracts focusing on quality and cost.
20. Ensure compliance with postal and governmental regulations.
21. Lead a multidisciplinary team across CRM, Digital Acquisition & Conversion, Print & Partnerships, Retention & Engagement.
22. Collaborate with Product, Editorial, Tech, Advertising, and Customer Service teams.
23. Foster a growth and data-driven culture within the team.
24. Ensure continuous training and skill development for the team on new tools and strategies.

1. 10+ years of experience in subscription marketing, growth, or CRM, preferably in media, publishing, or recurring revenue businesses.
2. Proven experience in managing subscription P&L and marketing budgets.
3. Expertise in CRM tools, marketing automation, and reporting.
4. Strong data-driven mindset with a focus on business KPIs.
5. Demonstrated experience in team management and complex project coordination with multiple stakeholders.
6. Entrepreneurial spirit with a results-oriented approach, capable of strategic vision and operational execution.

1. Strategic planning and execution
2. Data analysis and interpretation
3. CRM and marketing automation
4. Team leadership and development
5. Project management
6. Cross-functional collaboration
7. Customer engagement and retention
8. GDPR compliance

Minimum of 10 years in subscription marketing, growth, or CRM roles, ideally within media, publishing, or recurring revenue sectors.

The position offers a hybrid working model, combining the flexibility of remote work with the collaborative environment of the office.

Paris Match fosters a culture of innovation and excellence, deeply rooted in its legacy of storytelling and visual impact. The workplace encourages a data-driven approach and values strategic thinking alongside operational agility. As part of the LVMH Group, employees benefit from a dynamic and prestigious environment that supports professional growth and development.