Parfums Christian Dior PR & Influencer Marketing Executive
Parfums Christian Dior, a distinguished entity within the LVMH Group, epitomizes the quintessence of luxury and innovation in the realm of perfumes and cosmetics. Since its inception in 1947, the brand has been synonymous with excellence and creativity, continuously redefining the codes of French style and luxury. As part of the LVMH conglomerate, Dior benefits from a rich heritage and a global presence, offering its employees unparalleled opportunities for growth and development within the luxury sector.
- Lead the development and execution of influencer PR campaigns to enhance brand awareness and engagement.
- Define influencer selection strategies based on brand alignment, performance analytics, and market trends.
- Cultivate long-term relationships with key influencers and digital opinion leaders to maximize brand advocacy.
- Monitor and analyze influencer performance using platforms like Tribe Dynamics and Launchmetrics.
- Track Share of Voice (SOV) and Earned Media Value (EMV), providing insights to enhance digital PR impact.
- Coordinate effectively between influencers and internal teams for product seeding and campaign activations.
- Manage strategic seeding and product gifting plans to maximize brand visibility.
- Oversee paid partnerships, ensuring alignment with brand guidelines and contribution to earned content strategy.
- Enhance the quality and creativity of earned content by guiding creators and partners.
- Support event conceptualization and execution, ensuring strong brand storytelling and immersive experiences.
- Manage the Influencer Marketing budget, overseeing supplier management and expense processing.
- Travel within the GCC region or internationally for activations and influencer engagements.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 2 years of experience in influencer marketing, PR, or digital communications, preferably within the beauty or luxury industry.
- Fluency in English; proficiency in Arabic is advantageous.
- Strong network of influencers and content creators across beauty, lifestyle, and fashion.
- Proficiency in PR analytics tools such as Tribe Dynamics and Launchmetrics.
- Deep understanding of social media trends and the influencer landscape.
- Strong project management, negotiation, and communication skills.
- Ability to work in a fast-paced, high-performance environment.
Minimum 2 years of experience in influencer marketing, PR, or digital communications, preferably within the beauty or luxury industry.
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Employees are offered opportunities to develop new skills, overcome challenges, and reveal their talent within a dynamic and innovative environment.
Parfums Christian Dior fosters a culture of creativity and excellence, thriving on the collective passion of its employees. The workplace is characterized by a commitment to innovation and a dedication to maintaining the brand's heritage of authenticity and luxury.
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