Parfums Christian Dior PR & Influencer Marketing Executive

Dubai • UAE

Tuesday, March 4, 2025

Parfums Christian Dior, a distinguished entity within the LVMH conglomerate, epitomizes the quintessence of French luxury and creativity. Since its inception in 1947, the brand has been at the forefront of innovation in perfumes, cosmetics, and skincare, perpetuating the visionary spirit of its founder. As part of a global leader in luxury goods, Parfums Christian Dior offers a dynamic and inclusive environment where creativity and excellence are celebrated.

1. Lead the development and execution of influencer PR campaigns to enhance brand awareness and engagement.
2. Define and implement influencer selection strategies based on brand alignment, performance analytics, and market trends.
3. Cultivate long-term relationships with key influencers and digital opinion leaders to foster organic brand advocacy.
4. Monitor and analyze influencer performance using platforms like Tribe Dynamics and Launchmetrics to inform decision-making.
5. Track Share of Voice (SOV) and Earned Media Value (EMV), providing insights to enhance digital PR impact.
6. Coordinate seamlessly between influencers and internal teams for effective product seeding and campaign activations.
7. Manage strategic seeding and product gifting plans to maximize brand visibility and engagement.
8. Oversee paid partnerships, ensuring alignment with brand guidelines and contribution to earned content strategy.
9. Enhance the quality and creativity of earned content by guiding creators and partners.
10. Support the Communications & Events Manager in planning and executing digital and influencer activations.
11. Manage Influencer Marketing budget, ensuring efficient resource allocation.
12. Oversee supplier management, including purchase orders and payment follow-ups.
13. Ensure timely processing of expenses and manage inventory of PR assets.
14. Travel 4-6 times per year for activations and influencer engagements.

1. Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
2. Minimum 2 years of experience in influencer marketing, PR, or digital communications, preferably in the beauty or luxury industry.
3. Fluent in English; proficiency in Arabic is advantageous.

1. Strong network of influencers and content creators in beauty, lifestyle, and fashion.
2. Proficiency in PR analytics tools such as Tribe Dynamics and Launchmetrics.
3. Deep understanding of social media trends and the influencer landscape.
4. Strong project management, negotiation, and communication skills.
5. Ability to work in a fast-paced, high-performance environment.

Minimum 2 years of experience in influencer marketing, PR, or digital communications, preferably within the beauty or luxury industry.

Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

Opportunities for professional growth within a leading luxury brand, exposure to global markets, and the chance to work with a dynamic and creative team.

Parfums Christian Dior fosters a culture of innovation and excellence, where creativity is encouraged and diversity is celebrated. The workplace is dynamic and fast-paced, providing employees with the opportunity to develop new skills and advance their careers within the luxury industry.