Digital Media Specialist
Kuala Lumpur Malaysia
Posted on Thursday, January 2, 2025.
About
Parfums Christian Dior, a prestigious brand within the Perfumes & Cosmetics sector, is seeking a Digital Media Specialist for a temporary position in Kuala Lumpur, Malaysia. The company is renowned for its luxury products and innovative marketing strategies.
Responsibilities
- Collaborate with Regional/Central Media team and agencies to support advertising campaigns on paid social, SEM, display, and video online.
- Ensure campaigns adhere to Central guidelines, budget, and timeline.
- Coordinate with media agencies for successful campaign execution, including media brief, plan approvals, ad previews, and content validation.
- Conduct weekly meetings with agencies to align on media plans, timelines, and deliverables.
- Work with media agency for post-campaign analyses and share results and learnings.
- Support Monthly Media ANP closing to ensure media investments align with budgets.
- Execute traffic acquisition strategy to achieve E-Commerce performance KPIs.
- Monitor daily campaign execution for optimal performance of traffic acquisition levers.
- Analyze traffic data from media platforms, Google Analytics, and internal dashboards.
- Prepare media reports and industry trend reports.
- Conduct competition analysis of digital trends and competitor activations.
- Manage completion and tracking of POs and invoicing.
- Handle monthly memos and reports.
- Support Digital team with ad hoc requests.
Qualifications
- University graduate or above, major in Marketing/Business.
- Digital Marketing Specialization/Certification is an added advantage.
Skills
- Solutions-focused approach with an intellectually curious mindset.
- Attention to detail and ambition to add value through analytical work.
- Interest and awareness of luxury brands.
- Proactivity and drive for results.
- Teamwork and empathy.
- Good sense of urgency and accuracy.
- Proficiency in MS Office, especially Excel and PowerPoint.
Experience Requirements
Minimum 3 years of marketing/digital media experience.
Education Requirements
University graduate or above, major in Marketing/Business.
Job Benefits
The position offers an opportunity to work with a leading luxury brand in a dynamic environment.
Culture
The role is based in Kuala Lumpur, Malaysia, within a collaborative and fast-paced environment focused on luxury brand marketing.
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