OTB Group Public Relations Manager

OTB Group, an esteemed international fashion conglomerate, encompasses a portfolio of iconic and avant-garde brands such as Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. Additionally, it oversees Staff International and Brave Kid, while holding a stake in the American brand Amiri. Known for its pioneering spirit, OTB Group is committed to transcending the conventional boundaries of fashion and style, fostering creativity, and upholding the innovative ethos of its founder, Renzo Rosso. With a workforce exceeding 6,000 globally, the Group is dedicated to a consumer-centric digital approach, sustainable business practices, and social responsibility through the OTB Foundation.

1. Drive awareness and uphold the brand positioning of OTB Americas across all PR and influence activities, including press, events, boutique openings, and influencer activations.
2. Collaborate with the PR & Influence Director to develop strategies that enhance brand awareness and editorial coverage.
3. Plan and execute a local communication calendar for PR activities, including preparing assets, creating press releases, and managing media pitches.
4. Lead outreach efforts to secure media coverage in national, regional, and trade publications, ensuring consistent communication of key messaging.
5. Partner with external agencies to monitor media coverage and track PR campaign success.
6. Build and maintain a media database for targeted pitching and effective journalist outreach.
7. Collaborate with local and headquarters teams on strategies to generate regional buzz and awareness.
8. Develop and implement a yearly talent dressing and seeding strategy in partnership with the Director.
9. Execute influencer campaigns aligned with company goals, ensuring successful partnerships and measurable results.
10. Track and report on the effectiveness of influencer campaigns, measuring engagement, ROI, and overall brand impact.
11. Manage the PR and influencer budget, including gifting and travel expenses.
12. Maintain a marketing calendar of premieres, film festivals, and other wardrobing opportunities.
13. Oversee press and talent requests, including features, news coverage, and sample management.
14. Manage store pulls and giftings, and partner with the PR Coordinator to manage sample traffic using Fashion GPS.
15. Ensure the PR closet is maintained and organized.
16. Manage Editor/Stylist showroom and boutique appointments, fittings, and related activities.
17. Support PR Agency in consolidating Americas guest lists for fashion shows and manage attending talent logistics.
18. Coordinate seasonal press day appointments with top local media and stylists in partnership with the PR Agency.
19. Collaborate with internal stakeholders to manage PR-related events, including product launches and special initiatives.
20. Support the Events team with press and talent attendance and coverage of events.
21. Maintain the PR brand budget, managing PR events such as fashion shows and press days.

1. 5+ years of experience in public relations, influencer marketing, or an agency setting preferred.
2. Proven experience in managing media relations and influencer campaigns with a strong track record of securing coverage in top-tier outlets.
3. Experience with influencer platforms, social media, and content marketing strategies.
4. Excellent verbal and written communication skills.
5. Strong analytical and problem-solving skills.
6. Proficiency with Microsoft Office Suite or related software.
7. Exceptional written and verbal communication skills, with the ability to craft compelling press materials and pitch media effectively.
8. Strong relationship-building skills, with the ability to engage and maintain connections with media contacts and influencers.
9. Ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment.
10. In-depth knowledge of PR and influencer marketing best practices, trends, and tools.
11. Proficiency in media monitoring tools, influencer management platforms, and analytics software.
12. Excellent organizational and project management skills.

1. Strategic thinking and planning
2. Media relations and influencer engagement
3. Content creation and storytelling
4. Analytical and problem-solving
5. Project management
6. Relationship building
7. Budget management
8. Event coordination
9. Communication and presentation
10. Digital marketing and social media

A minimum of 5 years in public relations, influencer marketing, or a related agency environment, with a proven track record in media relations and influencer campaign management.

Bachelor's degree in Public Relations, Communications, Marketing, or a related field preferred.

$85,000 - $90,000 annually

Comprehensive benefits package including health insurance, retirement plans, and employee discounts.

OTB Group fosters a dynamic and innovative workplace culture that values creativity, sustainability, and social responsibility. Employees are encouraged to push the boundaries of fashion and style, contributing to a vibrant and collaborative environment that supports professional growth and development.