Omega Digital Marketing Campaign Coordinator

Biel/Bienne • Switzerland

Monday, December 23, 2024

Omega is a distinguished global brand renowned for over 170 years of dedication to quality, precision, and innovation in the luxury watch industry. As part of the Swatch Group, Omega has set precision records and defined sports timing, remaining at the forefront of fine watchmaking. The brand is committed to fostering a diverse and inclusive workplace, encouraging talent from across the globe to join its innovative teams.

1. Develop and manage the strategy, creation, and execution of all email marketing campaigns, including promotional, transactional, and automated emails.
2. Collaborate with the design team to produce visually compelling newsletters that reflect Omega's brand identity.
3. Brief and monitor the development of engaging and concise copy for newsletters, ensuring messages are on-brand, relevant, and tailored to various customer segments.
4. Analyze campaign performance metrics and continuously optimize for improved engagement and conversion rates.
5. Conduct regular A/B testing on various email elements to optimize open rates, click-through rates, and conversions.
6. Liaise with the markets and manage the email calendar, coordinating with other teams to ensure alignment with wider marketing efforts, product launches, and company initiatives.
7. Ensure all email marketing practices comply with privacy laws and applicable regulations and best-practice industry standards.

1. Bachelor's degree in Marketing, Business, Communications, or a related field.
2. A minimum of 2 years of experience in email marketing, including newsletter creation.
3. Demonstrated expertise in email marketing platforms and tools.
4. Familiarity with privacy laws and email best practices.

1. Strong written and verbal communication skills.
2. Strong analytical skills, with experience in performance tracking and campaign analysis.
3. Excellent interpersonal skills in areas such as teamwork, facilitation, and negotiation.
4. Fluent in French and English.

A minimum of 2 years of experience in email marketing, including newsletter creation.

Bachelor's degree in Marketing, Business, Communications, or a related field.

Competitive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Omega fosters a culture of precision and innovation, encouraging creativity and collaboration among its employees. The brand values diversity and inclusion, providing a supportive environment where talent can thrive and contribute to the brand's legacy of excellence.