OmegaEmail Marketing Coordinator
OMEGA is a prestigious global brand with more than 170 years of commitment to quality, precision, and innovation. Known for its industry-leading technology and timeless aesthetic appeal, OMEGA has set precision records, defined sports timing, and remained at the forefront of fine watchmaking. As an international brand, OMEGA seeks talented individuals to join its teams worldwide.
- Develop and manage the strategy, creation, and execution of all email marketing campaigns, including promotional, transactional, and automated emails.
- Collaborate with the design team to produce visually compelling newsletters that reflect Omega's brand identity.
- Brief and monitor the development of engaging and concise copy for newsletters, ensuring messages are on-brand, relevant, and tailored to various customer segments.
- Analyze campaign performance metrics and continuously optimize for improved engagement and conversion rates.
- Conduct regular A/B testing on various email elements to optimize open rates, click-through rates, and conversions.
- Liaise with the markets and manage the email calendar, coordinating with other teams to ensure alignment with wider marketing efforts, product launches, and company initiatives.
- Ensure all email marketing practices comply with privacy laws and applicable regulations and best-practice industry standards.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- A minimum of 2 years of experience in email marketing, including newsletter creation.
- Demonstrated expertise in email marketing platforms and tools.
- Familiarity with privacy laws and email best practices.
- An understanding of the luxury consumer goods market, specifically luxury watches, would be a plus.
- Strong written and verbal communication skills.
- Strong analytical skills, with experience in performance tracking and campaign analysis.
- Excellent interpersonal skills in areas such as teamwork, facilitation, and negotiation.
A minimum of 2 years of experience in email marketing, including newsletter creation.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Located in Biel/Bienne, Switzerland, OMEGA fosters a dynamic and innovative work environment that values precision and creativity.
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