Officine Panerai Senior Public Relations Manager

New York City • USA

Thursday, March 20, 2025

Officine Panerai, a distinguished brand under the Richemont Group, embodies a rich heritage of luxury watchmaking. As part of Richemont Americas, the company is committed to fostering an inclusive environment that celebrates diversity and creativity, driving excellence in the luxury sector.

1. Drive and secure superior editorial coverage and storytelling across all print and digital outlets to enhance luxury positioning, brand awareness, and equity.
2. Cultivate and maintain relationships with global, national, and regional editors across various sectors, including fashion, lifestyle, and entertainment.
3. Oversee PR efforts such as product launches, events, store openings, and partnerships, including Watches & Wonders and Panerai Xperiences.
4. Manage media inquiries and sample trafficking for editorial placements, styling, and gifting initiatives.
5. Collaborate with global market teams to align brand strategies with PR communications calendar.
6. Develop compelling seasonal press stories and pitches in line with brand calendars.
7. Create timelines and communication plans for PR efforts, including product launches and special projects.
8. Develop tailored pitch lists for PR campaigns, ensuring alignment with brand objectives.
9. Track VIPs, digital trends, and industry opportunities for celebrity dressing and events.
10. Lead local celebrity and KOL relationships for influencer amplification.
11. Mentor and manage a direct report, overseeing day-to-day tasks.
12. Manage PR budget, including invoicing, expense tracking, and reconciliation.
13. Prepare strategy and recap presentations for senior management and HQ reporting.
14. Conduct systematic reporting on coverage monitoring, tracking, and competitive analysis.
15. Manage external vendors and partners, including negotiation and financial reconciliation.
16. Interface with senior executives and drive cross-functional collaboration within the organization.

1. Bachelor’s degree (BA or BS) required.
2. 8+ years of relevant public relations experience in the luxury retail space, ideally with in-house roles; experience in timepiece category preferred.

1. Strong relationships with consumer, luxury, fashion, and lifestyle press.
2. Master storytelling abilities with proven results in premium coverage.
3. Excellent communication, writing, project management, and organizational skills.
4. Entrepreneurial spirit with initiative and accountability for business outcomes.
5. Expertise in managing multiple priorities in a fast-paced environment.
6. Ability to perform efficiently in a deadline-driven setting.
7. Team player with collaborative mindset and influential skills.
8. Proficiency with SAP, Microsoft Office Suite, OCP, DMR, Muck Rack, Cision, and Meltwater.

8+ years in public relations within the luxury retail sector, with a preference for experience in the timepiece category.

Bachelor’s degree (BA or BS) required.

Expected salary range: $110k-$130k, determined based on relevant skills and experience.

Richemont offers a comprehensive benefits program, including medical, dental, and vision coverage, life insurance, disability benefits, and a 401(k) with employer match. Additional benefits include paid time off, wellness reimbursement, and volunteer days off.

Richemont Americas is dedicated to building an inclusive community that values diversity and creativity. The company encourages employees to engage with their local communities and supports work-life balance through various initiatives.