Officine Panerai Marketing Manager

Officine Panerai, a distinguished name in the luxury watchmaking sector, is part of the Richemont Group, a global leader in luxury goods. Known for its Italian craftsmanship and Swiss precision, Panerai offers an enriching environment for professionals seeking to excel in the luxury industry.

1. Implement the annual marketing and communications plan in alignment with global and regional guidelines.
2. Adapt international campaigns to the local market across various channels including OOH, digital, PR, retail, and events.
3. Coordinate local content productions, photo shoots, and creative assets for media and brand affiliates.
4. Manage relationships with PR agencies, media partners, and communication vendors.
5. Strategically plan and oversee the A&P budget, ensuring compliance with Richemont's financial and approval processes.
6. Build and maintain strategic relationships with key media across luxury, lifestyle, watchmaking, and business segments.
7. Oversee editorial collaborations, interviews, and media partnerships.
8. Monitor brand performance across press and social media, providing monthly EMV and ROI reports.
9. Organize press events, product launches, and media briefings featuring local or international spokespeople.
10. Plan and execute a minimum of six activations per month, including retail events, client experiences, watchmaking workshops, and product presentations.
11. Lead the concept, design, production, and execution of institutional and commercial events.
12. Supervise suppliers, creative direction, venue management, and on-site operations.
13. Align every activation with HQ guidelines, ensuring luxury standards and consistent brand storytelling.
14. Manage budgets, timelines, and contracts with precision and accountability.
15. Develop and implement actions that drive traffic and conversion in boutiques and retail partners.
16. Support CRM and clienteling initiatives in coordination with the commercial team.
17. Serve as a liaison between the local market, regional team, and HQ to maintain alignment in messaging and aesthetics.
18. Consolidate monthly reports across marketing, PR, competition, and retail performance.
19. Track KPIs for activations, media coverage, and ROI, ensuring continuous optimization.
20. Support the definition of annual KPIs and the FY strategic planning for Mexico.
21. Present performance updates to the HQ Marketing teams.

1. Bachelor's or Master's degree

1. Data & Analytics
2. Digital marketing tools
3. Content & Social Media
4. SAP
5. Design & Creative tools
6. Excellent communication
7. Empathy
8. Negotiation skills
9. Ability to earn trust
10. Bias for action
11. Sense of frugality

3-5 years of experience in a similar role within the luxury sector.

Bachelor's or Master's degree

Competitive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Officine Panerai fosters a culture of innovation and excellence, where creativity and precision are at the forefront. Employees are encouraged to push boundaries while maintaining the brand's storied heritage.