Officine Panerai Editorial Content Manager

Milan • Italy

Friday, July 18, 2025

Officine Panerai, a prestigious brand under the Richemont Group, is renowned for its exquisite craftsmanship and innovative designs in the luxury watchmaking industry. As an employer, Panerai offers a dynamic and multicultural environment where employees are encouraged to develop their skills and advance their careers within the Maison and the broader Richemont Group.

1. Lead the creation of a comprehensive global editorial content strategy across all consumer-facing touchpoints, both online and offline, in alignment with brand strategy and KPIs.
2. Collaborate with internal departments such as Communication, Marketing, Media, Brand Creation, Visual Merchandising, Digital, and CRM, as well as external vendors, to manage the editorial content production process.
3. Define the brand's editorial identity in partnership with the Brand Communication Director.
4. Curate high-quality, engaging, and relevant written content for various communication channels, including social media, advertising, websites, newsletters, and in-store communication.
5. Ensure the brand's verbal identity is consistently applied across all communication channels.
6. Oversee external copywriting projects to ensure alignment with the brand's tone of voice.
7. Stay informed about industry trends, consumer preferences, and the competitive landscape to inform brand and content strategies.
8. Design and envision optimal customer journeys across different communication touchpoints.
9. Act as the gatekeeper for the brand's editorial expression.
10. Develop relevant messages and creative assets for various platforms and layouts.
11. Contribute to marketing briefs by envisioning cross-channel effective editorial strategies.

1. 5 years of experience in a similar role or position.
2. Exceptional copywriting skills, including writing, editing, and proofreading.
3. Strong planning and project management skills.
4. Excellent communication skills.
5. Ability to manage multiple projects and priorities to meet deadlines.
6. Strategic thinking and ability to craft captivating editorial content.
7. Customer-oriented approach.
8. Problem-solving skills with the ability to think through complex situations.
9. Advanced interpersonal skills for engaging with stakeholders at all levels.
10. Knowledge of SEO and content optimization is a plus.
11. Fluency in English, both spoken and written.

1. Copywriting
2. Project Management
3. Strategic Thinking
4. Communication
5. Problem Solving
6. Stakeholder Management
7. SEO Knowledge

A minimum of 5 years in a similar role, with a proven track record in editorial content management and strategy development.

Employees will be part of a dynamic and multicultural team, with opportunities for international experience and career advancement within Panerai and the Richemont Group. The company values enriching communities, continuous improvement, and sustainability.

Panerai fosters an inclusive environment of mutual respect, ensuring all applicants are treated equally and fairly. The company values diversity and is committed to providing a workplace free from discrimination. Employees are encouraged to share the brand's values of enriching communities, care attitude, continuous improvement, and efficient accountability.