Montblanc Senior Brand Communications & Social Manager

Hamburg • Germany

Friday, July 11, 2025

Montblanc, a distinguished name in the realm of luxury, is renowned for crafting products that transcend conventional luxury, appealing to those driven by passion and a desire to leave a lasting legacy. As part of the Richemont Group, Montblanc benefits from the strength and resources of a global luxury conglomerate, fostering an environment where creativity and innovation thrive. Montblanc seeks individuals who share its commitment to excellence and who can seamlessly integrate their passions with the brand's vision.

1. Develop and implement a comprehensive global social media strategy across platforms such as Instagram, TikTok, and LinkedIn.
2. Translate Montblanc's brand strategy into engaging content for social and organic channels.
3. Lead editorial planning and manage global social media agency relationships.
4. Oversee local market social media strategies, including those in Asian markets.
5. Guide the creative process for content production, ensuring brand consistency and luxury aesthetics.
6. Manage influencer partnerships from concept to content delivery.
7. Coordinate campaign rollouts, ensuring alignment with brand guidelines and marketing objectives.
8. Collaborate with cross-functional teams to ensure seamless campaign integration.
9. Direct on-site content production for events and real-time coverage.
10. Monitor and report on social media performance, focusing on engagement, reach, and ROI.
11. Manage the global content and social media budget efficiently.
12. Protect and manage the brand's social media reputation through community management.

1. Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field; Master's degree or MBA preferred.
2. 8+ years of experience in Brand Communications or Social Media, preferably in the luxury or fashion sector.
3. Proven success in driving engagement and brand relevance through social media strategies.
4. Experience managing significant marketing budgets and agency relationships.

1. Deep knowledge of content strategy, production, and art direction.
2. Excellent project management and communication skills.
3. Fluency in digital trends, analytics, and social-first storytelling.
4. Proven success in team leadership and collaboration with cross-functional teams.
5. Outstanding written, verbal, and presentation skills.

8+ years in Brand Communications, Social Media, or similar fields, with a preference for experience in the luxury or fashion sector.

Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field. A Master’s degree or MBA is a plus.

Montblanc offers an international environment with development opportunities, flexible working hours, site services including a canteen and on-site café, company sports and health programs, discounted Urban Sports membership, subsidized local public transport tickets, employee car park with charging stations, special conditions on Montblanc and Group brand products, employee benefits portals, 30 days' holiday, regular employee events, and various further training opportunities.

Montblanc's culture is a harmonious blend of tradition and innovation, fostering individuality and creativity. The company values a cosmopolitan, vibrant, and diverse workplace where employees are encouraged to exceed expectations and leave their mark. Montblanc is committed to employee recognition and support, offering an inspiring environment that nurtures talent and encourages professional growth.