Montblanc CRM & Trade Marketing Intern

Montblanc is a heritage luxury maison renowned for writing instruments, leather goods, watches and accessories. As part of the Richemont group, the brand combines artisanal craftsmanship with global retail and digital operations, operating across flagship stores, wholesale partners and e‑commerce channels.

1. Support the planning, execution and reporting of CRM campaigns across email, SMS and loyalty channels, including campaign setup, testing and scheduling.
2. Perform database segmentation and audience targeting to optimise communications and conversion.
3. Monitor campaign performance and produce regular KPI reports (open, CTR, conversion), identifying trends and actionable insights.
4. Coordinate with trade marketing and retail teams to develop point‑of‑sale materials, in‑store communications and promotional toolkits.
5. Assist in the creation of store briefings, training materials and retail roll‑out documentation for commercial activations.
6. Liaise with external agencies and internal stakeholders (e.g. digital, retail operations, merchandising) to ensure campaign alignment and on‑time delivery.
7. Contribute to competitor and market analysis to inform trade and CRM strategies.
8. Maintain marketing asset libraries and ensure brand compliance across CRM and retail touchpoints.

1. Currently enrolled in a Bachelor's or Master’s programme in Marketing, Business, Communication or a related discipline.
2. Strong analytical aptitude with the ability to translate data into commercial recommendations.
3. Excellent written and verbal communication skills; professional command of English and good working knowledge of French is highly desirable.
4. Detail‑oriented with proven ability to manage multiple tasks and meet deadlines in a fast‑paced environment.
5. Proactive team player with a keen interest in luxury retail and customer lifecycle management.

1. Microsoft Excel
2. Microsoft PowerPoint
3. Google Analytics
4. Salesforce Marketing Cloud

Previous internship experience (6 months or more) in marketing, CRM, retail or trade marketing is advantageous but not mandatory; demonstrable academic projects or part‑time roles in related areas will be considered.

Enrollment in a university programme (Bachelor's or Master's) in Marketing, Business, Communication or similar field.

Montblanc blends traditional craftsmanship with contemporary luxury retail and digital expertise. The workplace values meticulous attention to detail, cross‑functional collaboration and a client‑centric mindset, offering exposure to global brand initiatives within a structured, design‑driven environment.