Moët Hennessy Working Student, Brand Management (Aperitifs)

Moët Hennessy is the wines & spirits division within the LVMH group, representing a portfolio of prestigious champagne, wines and aperitif maisons. As the German sales organisation it combines global brand heritage with a commercial focus on premiumisation, experiential marketing and selective distribution. The business operates within the governance and standards of LVMH while working closely with creative, agency and retail partners.

1. Support planning, organisation and execution of marketing activations and promotions across On- and Off‑Trade channels.
2. Coordinate planning, logistics and post-event follow-up for events and sponsorship activations, including influencer events and brand partnerships.
3. Coordinate conception and production of POSM and other marketing collateral in line with Maison guidelines; prepare sales materials and launch folders.
4. Support the management and delivery of influencer- and cooperation-projects, liaising with agencies and talent.
5. Contribute to development and implementation of brand strategies as part of the annual Brand Plan (e.g. SWOTs, channel distribution, POSM concepts).
6. Prepare and maintain presentations, reports, marketing documents and product/master data sheets.
7. Conduct market, competitor and performance analyses and distil actionable insights for the brand team.
8. Coordinate POSM orders and support related logistics processes.
9. Maintain and report on marketing and sales activity trackers and KPI dashboards.
10. Collaborate closely with internal stakeholders and external partners, agencies and suppliers to ensure timely delivery of projects.
11. Support the marketing and sales teams on operational and strategic ad‑hoc projects, progressively taking ownership of specific tasks.

1. Enrolled in a business or economics degree with a focus on marketing.
2. First practical marketing experience gained through internships or relevant student projects.
3. Excellent written and spoken German and English; French is an advantage.
4. Strong communication skills and confidence in stakeholder engagement.
5. Organisational aptitude with the ability to work independently and manage multiple priorities.
6. Proactive, detail‑oriented and eager to take on responsibility and own projects.
7. Comfortable working in cross‑functional, international teams.
8. Proficient in MS Office applications.

1. MS Office
2. POSM
3. A&P
4. POS
5. SWOT analysis
6. Event coordination
7. Influencer marketing
8. Market and competitor analysis

Currently enrolled in a university degree with a marketing focus and at least one marketing internship or comparable practical experience; familiarity with A&P and POS concepts is expected.

Enrolled student in a Bachelor's or Master's programme in Business Administration, Marketing or a related field.

20 hours/week during term (full‑time possible during lecture‑free periods); flexible distribution of working days Monday–Friday; start immediate for a minimum of 12 months.

The employer operates within the LVMH ecosystem, combining heritage maisons with an entrepreneurial, project‑driven environment. Teams are international and collaborative, emphasising brand stewardship, attention to detail and experiential marketing as core values.