Moët Hennessy Performance Marketing Manager
Moët Hennessy, a prestigious entity within the LVMH Group, is renowned for its unparalleled legacy in the wines and spirits sector. As a leader in luxury, the company offers an inspiring environment that fosters innovation and excellence, providing employees with the opportunity to work with some of the most iconic brands in the world.
- Lead and execute the Amazon media plan in collaboration with UK brand teams, Global E-Business teams, and Maisons, focusing on DSP, Sponsored Ads, Streaming TV, and emerging formats.
- Develop brand-building campaigns on Amazon DSP to expand reach, attract new consumers, and enhance premium brand equity.
- Utilize Amazon Marketing Cloud for multi-touch attribution, consumer journey insights, and data-driven optimization.
- Collaborate with Maison and UK brand teams to align marketing budgets and campaigns with Amazon's full-funnel capabilities.
- Partner with senior e-KAM to synchronize marketing investments with product availability, content readiness, and joint business plans.
- Cultivate relationships with Amazon’s media, measurement, and category teams.
- Ensure optimal channel mix across paid search, display, Amazon CRM, on-site activations, programmatic, social commerce, and shopper marketing.
- Develop multi-channel plans balancing commercial performance with Maison brand-building objectives.
- Manage budget allocation across partners and channels to maximize ROI and sustainable growth.
- Guide agencies to deliver continuous optimization, efficiency, and innovation.
- Oversee digital campaign activation on Amazon and other e-retailer platforms using Amazon Ads, Pacvue, Citrus, and other tools.
- Ensure creative assets reflect Maison standards and premium positioning.
- Collaborate with digital content and creative teams to deliver exemplary content across retail media ads and digital storefronts.
- Establish KPIs for brand and commercial outcomes across all retail media.
- Analyze campaign performance using Amazon tools and broader analytics platforms.
- Present monthly and quarterly performance reviews to senior leadership.
- Identify growth opportunities, drive test-and-learn roadmaps, and recommend strategic changes.
- Fluent in English; proficiency in French is advantageous.
- Minimum 5 years of experience in performance marketing, retail media, or e-commerce, preferably within premium brands, FMCG, or luxury sectors.
- Proven experience managing full-funnel campaigns on Amazon Media, including DSP, Sponsored Ads, and Amazon Marketing Cloud.
- Demonstrated ability to design and optimize upper-funnel campaigns to enhance brand reach and attract new consumers.
- Experience working with media agencies, retail media networks, and third-party service providers, delivering efficiency and measurable business results.
- Strong track record in developing and optimizing product content, data feeds, and retail search.
- Expert-level understanding of web and retail analytics tools such as GA4, Adobe Analytics, and Amazon Brand Analytics.
- Innovative with strong leadership skills and effective communication style.
- Outstanding written and verbal communication abilities.
- Deep knowledge of the interactive and digital space and business trends.
- Interest in the wine & spirits category and developing online customer-centric experiences.
- Data and technology savvy with strong analytical skills.
- Proactive and able to operate autonomously.
- Highly organized with the ability to prioritize workload in a fast-paced environment.
Minimum 5 years of experience in performance marketing, retail media, or e-commerce, ideally within premium brands, FMCG, or luxury.
The position offers a hybrid working mode, combining the flexibility of remote work with the collaborative environment of office presence.
Moët Hennessy fosters a culture of innovation, excellence, and luxury, where employees are encouraged to push boundaries and achieve their highest potential. The company values diversity, collaboration, and the continuous development of its team members.
