Moët Hennessy On‑Trade Territory Sales Apprentice

Moët Hennessy is the wines and spirits division within the LVMH group, representing a portfolio of iconic Champagne, wine and spirit maisons. As part of a global luxury conglomerate, Moët Hennessy combines deep craftsmanship and brand heritage with a commercial and entrepreneurial culture focused on premium positioning and responsible consumption.

1. Conduct regular field visits to on‑trade accounts (bars, restaurants, CHD distributors, gastronomic operators) across the Lyon area and department 69 to develop commercial presence.
2. Secure product listings and expand distribution of the portfolio within the assigned territory.
3. Support market‑share growth through targeted prospecting and promotional activity.
4. Maintain and strengthen relationships with existing clients; prepare seasonal plans under the guidance of a tutor.
5. Ensure optimal in‑store/on‑site merchandising and execution of promotional and animation programs.
6. Implement assortment recommendations and local activation plans to maximise brand visibility.
7. Collect and report market intelligence, monitor competitor activity and local dynamics.
8. Contribute to the design and operational delivery of bespoke offers for peak commercial periods (e.g. year‑end festivities).

1. Currently enrolled in the first or second year of a BTS Commerce, a Master’s programme or an equivalent vocational qualification (apprenticeship track).
2. Possession of a valid Category B driving licence (mandatory).
3. Strong local knowledge of the Lyon economic and gastronomic landscape is highly desirable.
4. Demonstrated interest in gastronomy, hospitality and/or wines & spirits.
5. Rigour, curiosity and a demonstrable eagerness to learn from experienced sales managers.

1. Field sales and territory management
2. Prospecting and account acquisition
3. Client relationship management
4. Merchandising and in‑site visual execution
5. Market intelligence and competitive monitoring
6. Seasonal commercial planning and promotional execution
7. Territory planning and prioritisation

Entry‑level position suitable for candidates at the beginning of their commercial career; prior internships or first experiences in hospitality, retail or FMCG are advantageous but not required.

Enrolled in first or second year of BTS Commerce, a Master’s-level programme, or equivalent vocational/apprenticeship qualification.

Moët Hennessy operates at the intersection of luxury, craftsmanship and commercial ambition, fostering an environment where product excellence and responsible consumption are paramount. The organisation values curiosity, mentorship and on‑the‑job learning, offering exposure to premium clients and career pathways within the wines & spirits sector of the LVMH group.