Moët Hennessy E-Retail Activation Manager

Courbevoie • France

Tuesday, March 25, 2025

Moët Hennessy, a distinguished division of LVMH, epitomizes the pinnacle of luxury in the wine and spirits sector. As a global leader, the company is renowned for its commitment to excellence and the art of French living. Moët Hennessy France, the distribution network for LVMH's Wine and Spirits division in France, is dedicated to promoting its iconic Champagne, Wine, and Spirits Houses while advocating for responsible and measured consumption.

1. Develop and manage annual eRetail activation calendars in collaboration with Marketing, Maisons, and Key Account Management, aligning brand strategy with commercial activations and client needs.
2. Enhance brand activation quality on product pages and media campaigns through impactful content to boost brand desirability and buyer conversion.
3. Conduct activation reviews, providing insights and key recommendations for internal sharing within MH France and the Global eBusiness team.
4. Oversee eRetail budget management, defining brand and eRetailer budget needs, and collaborating with Marketing to monitor the budget throughout the year.
5. Share internal benchmarks and best practices for eRetail within the category.
6. Create and update content for Amazon product pages, A+ content, and brand stores to optimize client engagement and visibility during key periods.
7. Act as the media agency and Global eBusiness team contact for media campaign management and performance analysis.
8. Supervise the adoption of global MH e-Retail kits in the French market, ensuring content aligns with brand standards and marketing messages.
9. Champion local content management systems such as ECAP, AIR, and GRIP.

1. Bachelor's degree in Business or related field with a specialization in Marketing and/or E-commerce.
2. Minimum of 3 years of experience in Digital Marketing, eCommerce, or Trade Marketing eCommerce.

1. Strong analytical skills with proficiency in business KPIs (sell-in, sell-out, market share) and media KPIs.
2. Excellent communication and presentation skills, with the ability to adapt messaging for impact.
3. Proven experience in collaborating with agencies for content creation and media campaign deployment.
4. Fluent in English.
5. Consumer-centric mindset with an innovative approach and a Test & Learn methodology.
6. Ability to thrive in a collaborative environment and interact with diverse stakeholders at various levels within a matrix organization.

A minimum of 5 years of relevant experience is required.

Bachelor's degree in Business or related field with a specialization in Marketing and/or E-commerce.

The position offers a hybrid working model and is based in Courbevoie, transitioning to Levallois-Perret by the end of summer.

Moët Hennessy fosters a culture of diversity and inclusivity, committed to creating an environment where all individuals are valued and can thrive. The company encourages innovation and collaboration, providing opportunities for professional growth within a dynamic and prestigious industry.