Moët Hennessy Customer Activation Manager

Sydney • Australia

Tuesday, July 8, 2025

Moët Hennessy, a distinguished member of the LVMH Group, is a leader in the luxury wines, champagnes, and spirits sector. The company prides itself on a rich heritage of innovation and excellence, offering a dynamic workplace that fosters creativity and career growth across its 27 Maisons. As part of the LVMH conglomerate, Moët Hennessy benefits from a global reach and a commitment to diversity and inclusion, making it an employer of choice in the luxury industry.

1. Lead the development and execution of activation plans for national off-premise and e-retailers across Australia and New Zealand.
2. Collaborate with Sales teams on Joint Business Planning to ensure customer alignment and tailored solutions.
3. Drive in-store, digital, and promotional activations across platforms such as Coles360 and Mixin.
4. Oversee end-to-end execution including brief writing, creative asset coordination, and cross-functional collaboration.
5. Manage VAP planning and execution across all relevant trade partners.
6. Support trade events, tastings, and immersions as required.
7. Build strong relationships with internal stakeholders (Sales, Brand, Operations) and key external stakeholders (buyers, category managers, customer marketing teams).
8. Represent Moët Hennessy brands with excellence in all trade-facing materials and activations.
9. Ensure alignment between customer and brand priorities at both head office and store levels.
10. Manage allocated A&P and FTT budgets, ensuring effective spend and ROI tracking.
11. Measure activation performance using defined KPIs and provide regular updates to stakeholders.
12. Review results to identify learnings, successes, and future recommendations.
13. Manage third-party agencies to ensure activations meet customer guidelines and global brand standards.
14. Contribute to brand planning and maison reviews where customer-facing activity or channel investment is required.
15. Champion customer insight to shape more targeted, effective activation plans.

1. University degree in Business/Marketing or equivalent field.
2. Minimum 4 years’ experience in sales and/or marketing, ideally within liquor, FMCG, or retail.
3. Proven success in off-premise and/or e-retail activation execution.
4. Strong understanding of the liquor landscape in both Australia and New Zealand.

1. Proficiency in both written and spoken English.
2. Experience in project and stakeholder management.
3. Strategic thinking paired with executional excellence.
4. Adaptable and solutions-focused.
5. Strong communicator and confident presenter.
6. Ability to build trusted relationships across departments and external partners.
7. Commercially savvy with a customer, brand, and budget focus.

Minimum 4 years’ experience in sales and/or marketing, ideally within liquor, FMCG, or retail.

University degree in Business/Marketing or equivalent field.

Moët Hennessy offers a comprehensive benefits program including hybrid working arrangements, wellbeing initiatives such as flex leave days and annual flu shots, 14 weeks paid parental leave, product and public transport allowances, volunteer days, study leave, and opportunities for career development and mobility.

Moët Hennessy fosters a culture of innovation, diversity, and inclusion, celebrating a workforce that spans four generations. The company is committed to creating an inclusive environment where creativity and career growth are encouraged, aligning with the broader values of the LVMH Group.