Moët Hennessy Customer Activation Manager

Sydney • Australia

Thursday, March 27, 2025

Moët Hennessy, a distinguished entity within the LVMH Group, is renowned for its leadership in the luxury wines, champagnes, and spirits sector. As part of this prestigious conglomerate, Moët Hennessy offers a dynamic environment where employees can cultivate their careers amidst a diverse and passionate workforce. The company is committed to sustainability and innovation, fostering a culture that values creativity and excellence.

1. Develop key platforms for priority brands, focusing on brand visibility, consumer engagement, and conversion.
2. Collaborate with brands to identify primary platforms and create concepts for market implementation.
3. Formulate and refine activation strategies for State On-Premise Customers across the MH portfolio.
4. Work with the Sales team on Joint-Business planning and ensure alignment with customer action plans.
5. Execute on-premise activations aligned with strategy and KPIs.
6. Enhance the commercial relevance of key platform programs with brand teams.
7. Manage all Point-of-Sale Materials (POSM) initiatives for on-premise programs.
8. Coordinate with brand teams to acquire POSM and creative assets for campaigns.
9. Oversee customer relationships with key stakeholders to ensure goal alignment.
10. Deliver analysis and reports on activation initiatives to manage ROI.
11. Manage budgets for activation campaigns and provide performance updates.
12. Oversee third-party agencies to ensure execution aligns with brand guidelines.

1. University degree in Business/Marketing or equivalent field.
2. Proficiency in English, both written and spoken.
3. Minimum 4 years of sales and marketing experience in the premium liquor industry.
4. Proven track record of successful activations in On-Premise environments.

1. Deep understanding of liquor and the Australian wine and spirits industry.
2. Proficiency in planning, implementing, presenting, and negotiating.
3. Flexibility to adapt strategies to changing market trends.
4. Strong problem-solving capabilities.
5. Excellent verbal and written communication skills.
6. Ability to build and maintain long-term relationships with stakeholders.
7. Project management skills including timelines and stakeholder management.

A minimum of 3 years in a similar role within the premium liquor industry, with a focus on on-premise activations.

University degree in Business/Marketing or equivalent field.

The benefits package includes hybrid working arrangements, wellbeing initiatives such as flex leave days and annual flu shots, product and public transport allowances, volunteer days, study leave, and opportunities for career development and mobility.

Moët Hennessy fosters an inclusive and diverse workplace culture, celebrating the unique talents of its workforce. The company is dedicated to creating an environment where employees can thrive, promoting a balance between professional growth and personal wellbeing.