Moët Hennessy Consumer Engagement Director

Houston • USA

Thursday, February 6, 2025

Moët Hennessy, a distinguished member of the LVMH Group, stands as a beacon of luxury in the wines, champagnes, and spirits industry. Renowned for its commitment to excellence, the company offers unparalleled career development opportunities across its 26 Maisons, each with a unique heritage. As part of the LVMH family, Moët Hennessy fosters a diverse, equitable, and inclusive work environment, encouraging growth and innovation within its global ecosystem.

1. Design and implement a global consumer engagement framework for brand campaigns, ensuring alignment with target audiences.
2. Develop and execute the Brand's OESP Model to drive recruitment and evaluate success across digital platforms.
3. Lead digital marketing strategies from briefing to execution, ensuring alignment with brand objectives.
4. Create comprehensive launch toolkits including messaging, media assets, and influencer guidelines.
5. Collaborate with creative and agency teams for brand and consumer engagement initiatives.
6. Ensure consistent messaging across decentralized organizations to effectively localize the Maison strategy.
7. Coordinate consumer ecosystem across Media, PR, Social, Influencer, Experiential, and Trade Marketing.
8. Develop strategic partnerships and implement impactful marketing programs to enhance global growth and awareness.
9. Lead content planning in collaboration with the Creative Director.
10. Analyze market and consumer opportunities to build revenue-driving campaigns.

1. Bachelor’s degree required.
2. Minimum of 10 years in consumer engagement strategy for brand building.
3. At least 5 years of experience with media/partnership platforms and agencies.
4. Luxury consumer goods or wine and spirits industry experience preferred.

1. In-depth knowledge of marketing principles, brand management, and digital marketing.
2. Ability to present and communicate insights at a senior level.
3. Strong leadership and influence capabilities.
4. Critical thinking and understanding of luxury branding and consumer behavior.
5. Organizational skills with the ability to manage multiple projects under tight deadlines.
6. Budget management expertise.

Minimum 10 years of experience in consumer engagement strategy, with at least 5 years in media/partnership platforms and agencies.

Bachelor’s degree required.

Competitive salary ranging from $150,000 to $161,000 annually.

Comprehensive health and wellness benefits, competitive financial packages including retirement savings plans, hybrid work schedule, generous paid time off, professional development opportunities, and exclusive employee perks.

Moët Hennessy champions a culture of innovation and excellence, deeply rooted in its commitment to sustainability and community engagement. The company values diversity and inclusivity, offering a nurturing environment where creativity and craftsmanship flourish. Employees are encouraged to explore career paths across the global LVMH network, fostering a spirit of collaboration and continuous learning.