Moët Hennessy Consumer Engagement Director

Houston • USA

Thursday, December 19, 2024

Moët Hennessy, a distinguished entity within the esteemed LVMH Group, stands as a leader in the luxury wines, champagnes, and spirits sector. Renowned for its commitment to excellence, Moët Hennessy offers unparalleled career development opportunities across its global ecosystem, fostering a diverse, equitable, and inclusive workplace. The company is dedicated to sustainable practices through its Living Soils Living Together program, emphasizing soil regeneration, climate impact mitigation, societal engagement, and employee empowerment.

1. Develop and implement a comprehensive global consumer engagement framework for brand campaigns.
2. Lead digital marketing strategies, ensuring alignment with brand objectives and optimization across various platforms.
3. Design and execute the Brand’s OESP Model to enhance recruitment and evaluate success within the digital ecosystem.
4. Oversee the creation of launch toolkits, including messaging, media assets, and influencer guidelines.
5. Coordinate with creative and agency teams for brand and consumer engagement initiatives.
6. Ensure consistent messaging across decentralized organizations to maintain alignment with Maison strategy.
7. Cultivate strategic external partnerships to drive global growth and brand awareness.
8. Lead content planning in collaboration with the Creative Director.
9. Analyze market and consumer opportunities to develop revenue-driving campaigns.

1. Bachelor’s degree required.
2. Minimum of 10 years in consumer engagement strategy for brand building.
3. At least 5 years of experience with media platforms and agencies, with a focus on performance marketing.
4. Expertise in marketing principles, brand management, and digital marketing.
5. Experience in the luxury consumer goods or wine and spirits industry preferred.

1. Strong leadership and influence capabilities.
2. Critical thinking and understanding of luxury branding and consumer behavior.
3. Excellent organizational skills with the ability to manage multiple projects under tight deadlines.
4. Proficiency in budget management.
5. Ability to communicate effectively at a senior level.

Candidates must possess a minimum of 10 years in consumer engagement strategy, with at least 5 years in media and partnership platforms.

Bachelor’s degree required.

Competitive salary ranging from $150,000 to $161,000 annually.

Comprehensive health and wellness benefits, competitive financial packages including retirement savings plans, hybrid work schedule, generous PTO policy, professional development opportunities, and exclusive employee perks.

Moët Hennessy fosters a culture of passion, craftsmanship, and innovation, offering employees a unique journey within its global network. The company values diversity, equity, and inclusion, and is committed to nurturing talent across generations and skillsets.