Moët Hennessy Brand Manager

Vienna • Austria

Friday, February 28, 2025

Moët Hennessy, a distinguished entity within the LVMH conglomerate, is renowned for its prestigious portfolio of luxury wines and spirits. As an employer, Moët Hennessy offers a dynamic and inclusive work environment, fostering innovation and excellence in the luxury sector. The company is committed to nurturing talent and providing opportunities for career advancement within its global network.

1. Lead brand development and strategic planning across all touchpoints in Switzerland and Austria.
2. Monitor brand performance and adjust strategies as necessary.
3. Develop annual and three-year brand plans aligned with sales, financial targets, and global strategies.
4. Communicate brand strategies internally and influence the commercial agenda.
5. Develop research programs to achieve sales and profit goals.
6. Align local strategies with global ambitions in collaboration with Maison counterparts.
7. Collect and analyze business and consumer perception data to support strategy.
8. Set objectives with On & Off-trade sales teams and develop plans for channels and key accounts.
9. Promote the brand with Private Sales teams and develop brand activations.
10. Define PR objectives, develop strategies, and set KPIs.
11. Collaborate with media agencies to develop and implement media plans.
12. Manage A&P budget, ensuring optimal spending allocation and monthly reporting.
13. Regularly report and analyze brand performance and key KPIs.
14. Collaborate with finance/controlling teams on forecasts and allocations.
15. Stay updated with competitor activity across the marketing mix.

1. Bachelor’s or Master’s degree in a relevant field.
2. Minimum of 5 years of experience in brand management, preferably within the luxury or drink industry.
3. Fluency in German and English; French is a plus.

1. Strong commercial and business acumen.
2. Structured and methodological approach.
3. Proactive leadership and innovation management skills.
4. Excellent communication and presentation skills.
5. Project management expertise.
6. Ability to develop relationships and influence at senior levels.
7. Entrepreneurial mindset with a drive for creativity and innovation.

A minimum of 5 years of experience in brand and event management, preferably within the luxury or drink industry.

Bachelor’s or Master’s degree in a relevant field.

The position offers the flexibility of home office, travel opportunities within the region, career development prospects, employee discounts on Moët Hennessy products, Pluxee meal vouchers, and access to internal and external events. Additional perks include free coffee and a fruit basket.

Moët Hennessy fosters a culture of diversity and inclusion, ensuring equal opportunities for all employees. The company values creativity, innovation, and excellence, providing a collaborative environment where employees can thrive and develop their careers within the luxury sector.