Moët Hennessy Brand Manager

Moët Hennessy is a renowned luxury brand specializing in wines and spirits, known for its prestigious products and commitment to excellence. The company operates globally, offering a diverse range of high-quality beverages.

1. Lead brand development and plans across all touchpoints in Switzerland and Austria.
2. Track results and adjust plans as needed.
3. Develop annual and three-year brand plans aligned with brand, sales, and financial targets, and global strategies.
4. Communicate brand strategies internally and influence the commercial agenda.
5. Develop research programs to achieve sales and profit goals.
6. Align local strategies with global ambitions in collaboration with Maison counterparts.
7. Collect and use business and consumer perception data to support strategy with the Strategic Insights Manager.
8. Set objectives with On & Off-trade sales teams and develop plans for channels and key accounts.
9. Promote the brand with Private Sales teams.
10. Develop, implement, and control brand activations.
11. Lead transversal topics related to the portfolio when relevant.
12. Define PR objectives, develop strategies/activations, and set KPIs.
13. Work with media agencies to develop and implement media plans aligned with Maison.
14. Brief creative/production agencies, set budgets, oversee execution, and evaluate results.
15. Implement brand events supporting brand platforms.
16. Collaborate with the digital team to develop and execute a digital marketing plan.
17. Serve as the key point of contact for Maison.
18. Manage A&P budget, ensuring optimal spending allocation and monthly reporting.
19. Regularly report and analyze brand performance and key KPIs.
20. Collaborate with finance/controlling teams on forecasts and allocations.
21. Work with customer service and logistics teams.
22. Stay updated with competitor activity across the marketing mix.

1. Bachelor’s or Master’s degree level education
2. Luxury industry experience, drink industry experience is a plus
3. Strong brand and event management experience (minimum 4 years of experience)
4. Fluent in German and English, French is a plus

1. Business thinking
2. Strong commercial skills
3. Structured and methodological approach
4. Innovation Management
5. Pro-active leadership skills
6. Ability to develop relationships, good presentation, and ability to interact at senior level in large corporations
7. Excellent communicator and team player
8. Project management skills
9. Entrepreneurial mindset
10. Solutions oriented
11. Drive for creativity and innovation
12. Influencing and negotiating skills
13. Ambition to deliver excellence
14. Effective team player, collaborative
15. Affinity to wines and spirits category
16. Dealing with ambiguity

Minimum 5 years of experience in brand and event management, preferably in the luxury or drink industry.

Home officeTravel within the regionCareer development and promotion prospectsEmployee discounts on MH productsPluxee meal vouchersInternal and external eventsFree coffee and fruit basket

The company fosters a diverse and inclusive environment, committed to equality and making the best use of the talents and diversity of all employees. The workplace is dynamic, offering opportunities for career growth and development.