Moët Hennessy Brand Manager

Moët Hennessy, a distinguished entity within the LVMH conglomerate, epitomizes luxury in the wines and spirits sector. Renowned for its prestigious brands, Moët Hennessy offers an unparalleled work environment that fosters innovation and excellence, providing employees with the opportunity to contribute to the legacy of iconic labels such as Krug and Ruinart.

1. Develop strategic marketing direction based on consumer insights for marketing, consumer connection, and PR/communication plans for each brand.
2. Maximize brand BTL strategy and activate business volume goals in alignment with growth plans, including a 5-year plan.
3. Manage brand ATL strategy, including media, PR, events, influencers, and networking, ensuring alignment with brand ambitions and key messages.
4. Create synergy between ATL and BTL strategies to maximize impact.
5. Serve as the brand ambassador to Maison/HQ office/regional office, coordinating between departments and key stakeholders to enhance business and brand portfolio value.
6. Lead the development and implementation of annual and mid-term brand plans, promotional plans, and trade activation strategies.
7. Collaborate with the media team to optimize the annual media plan and manage media partnerships.
8. Analyze market and consumer trends in collaboration with the market intelligence team.
9. Collaborate with the PR team for effective communication with Maison, media, journalists, and agencies.
10. Identify relevant influencers for brand amplification plans based on events and product launches.
11. Implement the Brand Building Investment (BBI) plan in trade in collaboration with the Commercial Excellence team.
12. Leverage trade and consumer feedback to inform future action points.

1. Bachelor's degree is mandatory; a Master's degree is advantageous.
2. Over 7-8 years of professional experience in marketing or business development.
3. 5-7 years of brand management experience in consumer goods or luxury brands with budget management responsibility.
4. Proven experience in luxury marketing with an understanding of luxury brands.
5. Experience in an international environment is beneficial.
6. Experience in consumer communication and public relations management.
7. Experience in event planning and execution, specializing in handling PR/event agencies.
8. Experience in digital communication.
9. Maintaining good relations with media representatives.
10. Interest in and understanding of the wines and spirits industry is a plus.

1. Strong communication skills in an international and diverse environment, proficiency in Japanese and English.
2. Strong business and commercial acumen with an understanding of brand management.
3. Understanding of brand building within a luxury context.
4. Excellent organizational and planning skills.
5. Presentation and negotiation skills.
6. Strong numerical and analytical skills.
7. Creativity and innovation leadership.
8. Strong people management and coaching skills.
9. Effective networking, influencing, and communication skills.
10. Drive for results and ability to deal with ambiguity.
11. Problem-solving skills and proactive solution generation.
12. Responsibility and accountability.

Minimum of 5 years in brand management within the luxury or consumer goods industry.

Bachelor's degree required; Master's degree is a plus.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Moët Hennessy fosters a culture of innovation and excellence, encouraging employees to contribute to the legacy of its iconic brands. The work environment is dynamic and collaborative, valuing diversity and creativity, and offering opportunities for professional growth within the luxury sector.