Moët Hennessy Brand Manager

Sydney • Australia

Tuesday, February 18, 2025

Moët Hennessy, a distinguished entity within the LVMH Group, is renowned for its leadership in the Champagne, Fine Wines, Whisky, and Cognac sectors both in Australia and globally. The company boasts an illustrious portfolio of brands including Dom Perignon, Krug, Veuve Clicquot, Glenmorangie, and Hennessy, among others. As part of its commitment to excellence, Moët Hennessy fosters a culture of innovation, authenticity, and creativity, making it a premier employer in the luxury beverage industry.

1. Develop comprehensive brand plans in collaboration with the Marketing Manager.
2. Create and present strategic plans with clear objectives based on thorough market analysis.
3. Enhance brand image and consumer perception through effective performance measurement tools.
4. Collaborate with Customer Marketing to drive trade activation and manage sales communication cycles.
5. Evaluate trade activation effectiveness and develop recommendations for future activities.
6. Manage promotional packs and POSM, ensuring adherence to deadlines and shipment schedules.
7. Oversee A&P and POSM expenditure, maintaining budgetary compliance.
8. Establish pricing strategies for new products and manage existing portfolio pricing.
9. Drive innovation and product development in partnership with the Maison team for the Australian market.
10. Coordinate with external agencies for media, digital, event, and PR activities.
11. Conduct regular brand performance analysis to identify opportunities and threats.
12. Prepare monthly brand, trade, and business review reports with actionable insights.
13. Assist in resolving supply chain issues through sales forecasting and collaboration.

1. Degree in Marketing or Business with Marketing electives.
2. Minimum of 5 years of experience in brand management.
3. Proven track record in above-the-line and below-the-line marketing execution.
4. Familiarity with the luxury goods market, preferably with wine/spirits experience.

1. Creative and strategic thinking.
2. Numerical and statistical analysis.
3. Planning and implementation.
4. Presentation and negotiation.
5. Entrepreneurial mindset.
6. Time management and problem-solving.

Minimum 5 years of marketing experience in brand management, with a successful track record in both above-the-line and below-the-line execution. Experience in the luxury goods market, particularly in wine or spirits, is preferred.

Degree in Marketing or Business with Marketing electives.

The benefits package includes hybrid working arrangements, flexible leave days, annual flu shots, summer Friday hours, 14 weeks of paid parental leave, product allowance, transport allowance, volunteer days, study leave, and opportunities for career development and mobility.

Moët Hennessy is committed to creating an inclusive and diverse workplace environment. The company values innovation and creativity, fostering a culture where employees are encouraged to develop and grow. As an equal opportunity employer, Moët Hennessy celebrates diversity and strives to provide the best employee experience.