Miu Miu Social Media Manager
Miu Miu, part of the prestigious Prada Group, is renowned for its avant-garde approach and innovative spirit in the luxury fashion industry. The Prada Group, established in 1913, encompasses iconic brands such as PRADA, Church’s, Car Shoe, and Pasticceria Marchesi, operating in over 45 countries with a diverse workforce representing more than 100 nationalities. The company is committed to fostering a creative and international environment that values talent and passion, driving professional growth and excellence.
- Manage social media strategies and content for all Miu Miu western social media accounts, including Instagram, Facebook, X, TikTok, YouTube, Snapchat, Pinterest, and LinkedIn.
- Supervise and coordinate strategies and content for eastern social platforms such as Weibo, WeChat, RED, Tencent, Douyin, KakaoTalk, Line, and X Japan in collaboration with local offices.
- Create an organic editorial plan and calendar aligned with retail priorities and campaigns.
- Develop a comprehensive social media strategy for each channel worldwide.
- Monitor performance metrics consistently.
- Create and analyze detailed reports on social media performance.
- Ensure content aligns with expected performance levels.
- Coordinate with local teams, media teams for social paid strategies, communication teams, retail, style office, external art directors, and consultants.
- Minimum of 3 years of experience in a similar role.
- Structured and organized with a strategic mindset.
- Strong sensibility towards fashion, particularly in photo and video content.
- In-depth knowledge of western and eastern social media platforms.
- Result-driven approach.
- Proficiency in PowerPoint and Excel.
- Curious, passionate, and dynamic personality.
- Fluency in English.
A minimum of three years in a comparable position within the fashion or luxury industry, focusing on social media management.
Opportunities for professional growth within a leading global luxury fashion group, access to a creative and international work environment, and collaboration with a diverse team.
Miu Miu fosters a dynamic and innovative culture that encourages creativity and collaboration. The brand values the talent and passion of its employees, promoting an environment where professional growth is intertwined with the pursuit of excellence.