Miu Miu In-Store CRM Manager
Miu Miu, a distinguished brand under the Prada Group, epitomizes avant-garde luxury fashion. Established in 1913, the Prada Group is a global leader in the luxury sector, operating in over 45 countries with a diverse portfolio that includes PRADA, Miu Miu, Church’s, and Car Shoe. The Group prides itself on a rich tradition of excellence and a forward-thinking vision, employing a multicultural workforce from over 100 nationalities.
- Supervise all clienteling activities of store staff, defining specific development plans for each Client Advisor.
- Perform weekly and monthly customer and KPI analyses to monitor store CRM performance.
- Assist the Store Manager in designing the CRM action plan, considering business needs and event calendar.
- Review and analyze Client Advisor performance on clienteling and retail KPIs, providing individual development plans.
- Design and implement action plans focusing on data collection, local client retention, and brand loyalty.
- Contribute to the development and implementation of in-store new product launches, events, and client experiences from a CRM perspective.
- Ensure store staff is well-trained in the use of all clienteling tools.
- Oversee and manage local training materials and sessions on CRM topics, including clienteling strategy and CRM best practices.
- Support sales staff in managing VIC clients, focusing on growth and potential of this cluster.
- Collaborate with PR Department in managing celebrities and influencers.
- Collaborate with the local retail team to enhance store performance.
- Ensure a good knowledge of market and consumer trends to improve the fashion sense of store staff.
- Ensure growth of the store’s customer community, including participation in events outside the shop.
- Clienteling mindset
- Problem-solving skills
- Curiosity and interest in luxury fashion, art, and design
- Self-motivation
- Positive and collaborative approach
- Ability to work independently and as part of a team
- Good communication and interpersonal skills
Proven experience in CRM management within the luxury retail sector, with a focus on client development and engagement.
Working at Miu Miu offers a creative and international environment, fostering professional growth through a culture of curiosity and excellence. The Prada Group promotes an inclusive workplace, ensuring equal opportunities for all candidates, and values diversity as a core strength.
The Prada Group is committed to fostering an inclusive and respectful workplace, valuing diversity as a key component of its success. The company encourages creativity and innovation, supporting employees in their professional growth and development.


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