Miu Miu In-Store CRM Manager

Rome • Italy

Wednesday, August 6, 2025

The Prada Group, a paragon of luxury and innovation, was established in 1913 in Italy. As a global leader in the luxury sector, the Group operates in over 45 countries, encompassing prestigious brands such as PRADA, Miu Miu, Church’s, and Car Shoe. With a diverse workforce representing more than 100 nationalities, the Group is committed to excellence and visionary leadership.

1. Supervise clienteling activities of store staff and define development plans for each Client Advisor.
2. Conduct weekly and monthly customer and KPI analyses to monitor store CRM performance.
3. Assist the Store Manager in designing the CRM action plan, considering business needs and event calendar.
4. Review and analyze Client Advisor performance on clienteling and retail KPIs, providing individual development plans.
5. Design and implement action plans focusing on data collection, local client retention, and brand loyalty.
6. Collaborate with other departments on in-store product launches, events, and client experiences from a CRM perspective.
7. Ensure store staff is well-trained in clienteling tools and oversee training materials and sessions on CRM topics.
8. Support Sales Staff in managing VIC Clients and enhancing this cluster's growth and potential.
9. Collaborate with the PR Department in managing celebrities and influencers.
10. Work with the Local Retail team to improve store performance.
11. Maintain market and consumer trend knowledge to enhance store staff's fashion sense.
12. Grow the store’s customer community through participation in external events.

1. Proven track record of sales performance and growth through personal clienteling efforts.
2. Expertise in changing store team behaviors around clienteling through training and insights.
3. Familiarity with competitors and passion for consumer trends.
4. Fluent spoken English.

1. Proficiency in Excel and ability to draw conclusions and recommendations from reports.
2. Strong knowledge of market and consumer trends.
3. Excellent communication and interpersonal skills.
4. Ability to manage and train staff effectively.

Demonstrated experience in sales performance and clienteling within the luxury fashion industry.

Joining the Prada Group offers the opportunity to work in a creative and international environment, fostering professional growth and excellence. The company promotes an inclusive workplace, ensuring equal opportunities for all candidates.

The Prada Group values the talent and passion of its people, fostering a culture of creativity and curiosity. The company is committed to diversity and inclusivity, creating a fair and respectful workplace for all employees.