Alexander McQueen Head of Digital and Social Media

London • UK

Tuesday, April 8, 2025

Alexander McQueen, a distinguished name in the luxury fashion industry, operates under the prestigious Kering Group, a global leader in luxury goods. Known for its avant-garde designs and innovative approach, Alexander McQueen offers a dynamic and creative environment for professionals seeking to make a significant impact in the fashion world. As part of Kering, the brand benefits from a commitment to diversity and inclusion, fostering a workplace where creativity and talent can thrive.

1. Report to the Brand Image & Digital Communications Director.
2. Oversee digital and social media communications for the brand.
3. Lead and coordinate digital strategies, campaigns, and content to drive demand, growth, and engagement.
4. Collaborate with the Brand Image & Digital Communications team to ensure campaign and project alignment in digital and social spaces.
5. Manage, mentor, and inspire a team, including the Global Digital & Social Media Specialist and Social Media Executive.
6. Oversee the management and strategic development of global and local social media channels, including Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, LinkedIn, Weibo, WeChat, Red, Kakao, and Line.
7. Coordinate the social media calendar, defining copywriting, hashtags, and tone of voice.
8. Develop and execute a social-first content strategy.
9. Manage reporting for social media channels, assessing progress and proposing strategic improvements.
10. Propose and manage new platform launches and structural management.
11. Oversee content briefs for social media platforms, ensuring alignment with Creative and Production teams.
12. Act as a key contact for regional teams and agencies, ensuring effective localized plans and global coordination.
13. Collaborate with the Ecommerce & CRM team to align digital product pushes with commercial needs.
14. Work with the Partnerships & VIP team on influencer and KOL strategies.
15. Oversee editorial strategy and updates to the brand's website, aligning with communications strategy.
16. Collaborate on digital innovation with the House’s innovation team.
17. Partner with the Media team to align organic and paid activities.
18. Lead the VIP dressings digital communications strategy in partnership with VIP, PR, and Creative teams.

1. 8+ years of experience in social media and digital marketing.
2. Proven track record in creating and executing successful digital and social media strategies.
3. Experience in leading, developing, and mentoring a team.

1. Demonstrated leadership and team management abilities.
2. Strategic mindset with creative and visionary flair.
3. Strong analytical skills with a data-driven approach.
4. Passion for the fashion industry and knowledge of digital and luxury trends.

A minimum of 8 years in social media and digital marketing, with a focus on strategy development and execution.

The role offers a comprehensive benefits package, including opportunities for professional development within a leading luxury fashion brand.

Alexander McQueen fosters a culture of empowerment, teamwork, respect, and kindness, encouraging employees to thrive in a supportive and creative environment. As part of Kering, the brand is committed to diversity and inclusion, valuing the unique contributions of each individual.