Make Up For Ever Senior Digital, Ecommerce & CRM Manager

Make Up For Ever is a prestige cosmetics brand within the Perfumes & Cosmetics business group, known for professional makeup expertise and creative product storytelling. As an employer it operates in a fast-moving, trend-driven segment of beauty retail, combining rigorous commercial performance expectations with a strong emphasis on creativity, regional collaboration and digital innovation.

1. Act as the SEAO digital centre of expertise: translate global brand strategy into locally relevant, data-driven digital, ecommerce and CRM activations across Southeast Asia (SG, MY, ID, TH, VN) and Oceania (AU).
2. Coordinate with HQ on quarterly planning, campaign rollouts and regional performance; produce product launch bulletins and consolidate best-practice reporting.
3. Own annual paid media planning and monthly performance reviews across SEAO; lead end-to-end paid media execution for SG, TH and AU and deliver post-campaign analysis with optimisation recommendations.
4. Manage Sephora omnichannel activations for SEA: brief, deliver and maintain launch assets and always-on content; support Sephora CRM initiatives.
5. Oversee brand websites for SG, MY, ID, TH and AU: ensure timely updates for launches, manage content mechanics and produce quarterly website health reports.
6. Manage Australia retail ecommerce presence (Adore Beauty, City Perfume, The Iconic, Heinemann, David Jones): maintain assortment masters, prepare assets and consolidate visibility reporting.
7. Define and execute CRM and customer engagement strategy: annual CRM data reviews, EDM programmes (triggering, localisation, Salesforce setup), quarterly performance analysis and WhatsApp Business activations for MY and ID.
8. Lead marketplace campaign planning for Lazada and Shopee: set master mechanics, review market plans and consolidate post-campaign results.
9. Maintain the monthly ecommerce sales tracker across markets and channels, identify trends and share actionable insights to inform commercial planning.

1. University degree in Marketing, Digital, Business or a closely related discipline.
2. Minimum 4–5 years of hands-on experience in digital marketing, ecommerce and/or CRM; regional SEAO experience strongly preferred.
3. Experience in Luxury Beauty or FMCG is a strong advantage.
4. Proven experience with paid media planning and execution, ecommerce marketplace operations and CRM campaign management.
5. Practical experience with CRM platforms (Salesforce preferred) and running EDM programmes.
6. Excellent stakeholder management, communication skills and the ability to work independently within a multicultural matrix.
7. Proficiency in English required; proficiency in an additional SEAO language is a plus.

1. Salesforce
2. Lazada
3. Shopee
4. WhatsApp Business
5. Sephora SEA
6. Paid media planning and execution
7. EDM programmes and CRM campaign management
8. Ecommerce tracking and sales reporting
9. Content setup for websites and PDPs
10. Campaign performance analysis and optimisation

Minimum 4–5 years' experience in digital marketing, ecommerce and/or CRM, with demonstrated regional experience across Southeast Asia and/or Oceania; Luxury Beauty or FMCG background preferred.

University degree in Marketing, Digital, Business or equivalent.

The brand combines creative product craft with rigorous commercial discipline, operating in a fast-paced, highly collaborative environment across the Asia‑Pacific region. Teams value entrepreneurial thinking, data-driven decision making and cross-market partnership to deliver premium customer experiences.