Make Up For Ever Product Manager, Travel Retail APAC

Singapore • Singapore

Wednesday, May 14, 2025

Make Up For Ever, a distinguished brand within the LVMH Group, is renowned for its commitment to artistry and innovation in the beauty industry. As part of the LVMH conglomerate, which encompasses 75 iconic Maisons, Make Up For Ever offers a dynamic environment where creativity and excellence are at the forefront. The brand is dedicated to diversity and individuality, fostering an inclusive culture where everyone is encouraged to express their unique style.

1. Develop and execute the product strategy for Travel Retail APAC in alignment with global brand priorities and market needs.
2. Partner with Area Managers to define forecast ambition by market and ensure accurate forecasting and allocation of new launches, testers, gratis, and promotion support.
3. Oversee full product lifecycle management from launch to phase-out, ensuring timely execution and market relevance.
4. Define product positioning and pricing strategies in collaboration with the Marketing Manager.
5. Review product assortment productivity regularly, analyze sales performance, and identify opportunities to optimize or evolve the portfolio to drive incremental sales.
6. Lead the development, rollout, and lifecycle management of Travel Retail Exclusive Kits (TREX), ensuring continuous supply and competitiveness.
7. Monitor and analyze competitor activities and make actionable recommendations for assortment strategy and TREX innovation.
8. Prepare and customize launch decks and toolkits for internal and external presentations.
9. Collaborate with HQ to adapt global launch assets for the Travel Retail channel and provide timely feedback on market, category, and competitor insights.
10. Lead the strategy, planning, and execution of trade marketing campaigns and in-store activities in partnership with the Commercial team.
11. Ensure timely and seamless execution of launch activations through cross-functional coordination.
12. Collaborate closely with Visual Merchandising on planograms and franchise visibility to ensure brand consistency and commercial impact.
13. Manage the GWP (Gift with Purchase) allocation and deployment across markets, ensuring strong ROI and brand image adherence.
14. Work with duty-free operators to plan and execute animation campaigns and activations at key locations.
15. Analyze industry reports to identify trends and opportunities for strategic planning.
16. Consolidate and report on monthly SISO performance, new launches performance, and evaluate the effectiveness of assortment strategy and marketing activities.
17. Proactively track competitor promotions and animations, sharing insights to strengthen future brand plans.
18. Support the operational execution of marketing campaigns, ensuring timely delivery of collaterals and tools to counters.
19. Assist in the planning and execution of brand marketing events and presentations and ad-hoc projects.
20. Monitor and track trade marketing budget usage and ensure timely processing of relative invoices.
21. Lead, coach, and mentor Marketing Executives and Trainee, providing clear goal-setting, ongoing feedback, and growth opportunities.
22. Foster a collaborative and high-performing team environment by promoting open communication, shared accountability, and cross-functional synergy.

1. Diploma / Degree in Business / Marketing or equivalent.
2. Minimum 5 years of hands-on product marketing experience or trade marketing experience, with prior experience in Travel Retail being advantageous.

1. Highly detail-oriented and process-driven.
2. Proactive and solutions-focused.
3. Skilled in managing multiple timelines, stakeholder inputs, and moving parts across functions and markets.
4. Commercially savvy with strong analytical skills to make data-informed recommendations.
5. Strong sense of ownership and accountability.
6. Fluent in spoken and written English; proficiency in Chinese (Mandarin) is a strong advantage.
7. Proficient in Microsoft Office, especially Excel and PowerPoint.
8. Experience with data visualization tools or CRM platforms is a plus.
9. Genuinely curious about Travel Retail, passionate about beauty, and understands the nuances of brand storytelling, assortment planning, and shopper behavior.

A minimum of 5 years of hands-on product marketing or trade marketing experience, with a preference for candidates with experience in the Travel Retail environment.

Diploma or Degree in Business, Marketing, or equivalent.

An exciting and dynamic role within a fast-paced, high-growth environment, offering new challenges and learning opportunities. Access to a world of career possibilities across 75 iconic Maisons within the LVMH Group, supported by a culture of excellence, innovation, and global mobility.

Make Up For Ever fosters a culture of diversity and individuality, encouraging team members to express their unique styles. The brand values collaboration, creativity, and a commitment to excellence, creating an inclusive and dynamic workplace environment.