Make Up For Ever Global CRM Director

Neuilly-sur-Seine • France

Tuesday, January 7, 2025

MAKE UP FOR EVER, a distinguished French brand founded in 1984 by Dany Sanz, is part of the prestigious LVMH Group, a global leader in luxury. With a presence in over 55 countries and 3,300 points of sale worldwide, the brand employs more than 1,400 individuals globally, including 350 in France. MAKE UP FOR EVER is renowned for its commitment to artistry and innovation, offering a dynamic and inclusive workplace that encourages personal expression and professional growth.

1. Develop and execute a comprehensive global CRM strategy to enhance customer engagement and loyalty.
2. Lead the design and implementation of personalized CRM campaigns using customer insights and data analysis.
3. Oversee project management related to CRM tools and loyalty programs, including the development and deployment of new features.
4. Supervise the management and optimization of customer databases, ensuring data accuracy, confidentiality, and compliance with regulations.
5. Collaborate with cross-functional teams, including marketing, sales, and IT, to align CRM initiatives with business objectives.
6. Monitor and analyze CRM performance metrics, providing actionable insights and recommendations for continuous improvement.
7. Promote the adoption of CRM best practices to enhance customer experiences.
8. Manage and mentor a team of CRM experts, fostering a culture of excellence and continuous learning.
9. Establish and maintain strong relationships with key stakeholders both internally and externally.
10. Stay informed about industry trends, emerging technologies, and the competitive landscape to ensure MAKE UP FOR EVER remains at the forefront of CRM innovation and loyalty.

1. 7 to 10 years of experience in CRM, customer data management, or similar roles.
2. Proven experience in developing and executing successful global CRM strategies.
3. Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
4. Excellent leadership, team management, and project management skills.
5. Proficiency in CRM software (Salesforce) and data analysis tools.
6. Fluency in French and English, both written and spoken, in a professional context.

1. Analytical skills
2. Leadership
3. Project management
4. CRM software proficiency
5. Data analysis
6. Cross-functional collaboration
7. Stakeholder management
8. Adaptability
9. Organizational skills

A minimum of 5 years of relevant experience is required, with a preference for candidates with 7 to 10 years in CRM or related fields.

Degree in business, marketing, digital, or equivalent university qualification.

Employees benefit from a vibrant internal company life, including climate workshops, e-learning development platforms, and participation in associative engagements such as Green Week and Inclusive Week. Additionally, product testing with the in-house makeup studio, annual festivities, and a lunchtime run club are offered.

MAKE UP FOR EVER fosters an engaged and inclusive collective that reflects the diversity of its clientele. The company encourages employees to remain true to themselves and express their personalities without compromising their convictions. As part of the LVMH ecosystem, excellence and innovation are daily pursuits.