Make Up For Ever Digital Marketing Specialist

Tokyo • Japan

Thursday, January 8, 2026

Make Up For Ever, a prestigious brand within the Perfumes & Cosmetics division, is renowned for its innovative and high-quality makeup products. As part of a global conglomerate, the brand offers a dynamic and creative environment that encourages professional growth and development. The company values diversity and is committed to fostering an inclusive workplace culture.

1. Develop and implement local social media strategies aligned with overall marketing objectives.
2. Maintain and manage local social media accounts, coordinating engaging content from various sources.
3. Manage the official @cosme page, ensuring up-to-date and relevant content.
4. Upload video content to the local YouTube channel.
5. Post content for retail stores, especially for new product launches.
6. Monitor social media trends and analyze performance metrics.
7. Stay up-to-date on the latest social media platform features and best practices.
8. Develop and maintain strong relationships with key media contacts in Japan through agency relationships.
9. Manage media inquiries and requests, providing timely and accurate information.
10. Monitor media coverage and analyze its impact.
11. Localize press materials tailored to the Japanese market.
12. Work closely with external PR agencies on media relationships and strategic planning.
13. Support and provide assistance to the Marketing Manager and the team.

1. University graduate
2. Minimum of 3 years' experience in brand-building and digital marketing management, preferably within the cosmetics industry
3. Experience with makeup-oriented or luxury brands is a plus
4. Experience working within a global company and adapting global strategy to a local market is preferred

1. Fluent Japanese and English communication skills (speaking, reading, and writing)
2. Creativity and action-oriented attitude
3. Strong communication, negotiation, and interpersonal skills
4. Genuine interest in makeup
5. Fun and open-minded approach
6. Team player
7. Willingness to contribute
8. Deep understanding of Japanese social media landscape
9. Proven ability to manage multiple projects simultaneously
10. Strong analytical skills and data-driven decision-making

A minimum of 3 years' experience in brand-building and digital marketing management, preferably within the cosmetics industry, is required. Experience with makeup-oriented or luxury brands is advantageous, as is experience in adapting global strategies to local markets.

University graduate

The position offers a comprehensive benefits package, including health insurance, paid time off, and opportunities for professional development.

The company promotes a vibrant and inclusive culture that values creativity, innovation, and collaboration. Employees are encouraged to express their individuality and contribute to a dynamic team environment. The brand is committed to sustainability and ethical practices, fostering a sense of community and shared purpose.