Make Up For Ever Business Development Manager

Levallois-Perret • France

Friday, January 9, 2026

Make Up For Ever, a distinguished French brand under the LVMH umbrella, has been at the forefront of the luxury cosmetics industry since its inception in 1984. As a part of LVMH, the world's leading luxury goods conglomerate, Make Up For Ever offers a dynamic and innovative work environment. The brand is renowned for its commitment to excellence and creativity, distributing its high-performance products across more than 55 countries and 3,300 points of sale globally.

1. Develop and implement operational marketing and commercial strategies for the Asia region, ensuring alignment with the brand's global strategy while incorporating local market nuances.
2. Collaborate with marketing, operations, and finance teams to evaluate sell-out potential, define product mix, and prepare a three-year launch calendar in line with global innovation strategy.
3. Challenge market forecasts and oversee project follow-up, including supply and stock management, to ensure successful product launches.
4. Propose high-value local activations to generate business opportunities in the region.
5. Support teams in creating content and defining the most relevant 360 activation strategies for markets.
6. Develop 360 marketing activation plans with local teams, ensuring global coherence and investment relevance.
7. Collaborate with Visual Merchandising, Image, Communication, CRM, E-commerce, and Training teams to support launches.
8. Evaluate post-launch performance using precise KPIs and implement corrective measures to achieve objectives.
9. Coordinate multiple product launches annually, acting as project lead for finance, purchasing, and marketing.
10. Conduct competitive analysis and monitor consumer behavior in target markets.
11. Manage and mentor an International Business Development Project Manager and an intern.

1. Bachelor's degree in Business or related field.
2. Minimum of five years of experience in operational marketing within a subsidiary, preferably in the cosmetics sector and with international exposure.

1. Strong leadership and interpersonal skills for effective multicultural collaboration.
2. Proven ability to work cross-functionally with international teams and senior management.
3. Proficiency in Excel and data analysis for informed decision-making.
4. Comprehensive understanding of customer journeys and key marketing activation levers, both online and offline.
5. Curiosity and openness to foreign cultures, with a keen interest in the Asia region.
6. Genuine interest in makeup brands.
7. Fluency in English is essential.

A minimum of five years in operational marketing, ideally in the cosmetics industry with international exposure.

Bachelor's degree in Business or related field.

Make Up For Ever offers a vibrant internal life with climate workshops, e-learning platforms, and associative commitments like Green Week and Inclusive Week. Employees can participate in product tests, annual festivities, and a lunchtime run club. As part of LVMH, employees have access to Employee Resource Groups and mentoring programs, fostering collaboration and professional development.

Make Up For Ever is committed to fostering an inclusive and engaged collective that mirrors the diversity of its clientele. The brand encourages employees to express their individuality and convictions without compromise, offering equal employment opportunities regardless of gender, ethnicity, religion, sexual orientation, social status, disability, or age.