LVMH Fragrance Brands E-Retail and CRM Coordinator

Mexico City • Mexico

Tuesday, January 27, 2026

LVMH Fragrance Brands, a prestigious division within the LVMH Group, offers an unparalleled opportunity to work within the luxury perfumes and cosmetics sector. As part of a global leader in luxury, the brand is committed to excellence, innovation, and fostering a dynamic work environment that values creativity and collaboration.

1. Lead the digital strategy for e-retail and CRM channels, focusing on growth, consumer loyalty, and personalized brand experiences.
2. Act as a liaison between Marketing, Commercial, and Media teams to ensure a consistent, data-driven omnichannel experience aligned with brand objectives.
3. Forecast digital sales and performance, implementing corrective actions when targets are unmet.
4. Develop and execute e-retail strategies for each brand and retailer, ensuring brand execution and alignment.
5. Maintain an aspirational digital presence consistent with each brand's identity.
6. Oversee content, user experience, pricing, and promotions across retailer websites.
7. Engage with retailers through regular visits, performance reviews, and relationship building.
8. Analyze competitors' digital presence and marketing campaigns to establish best practices for e-retail and CRM.
9. Create and execute a monthly CRM calendar in line with brand guidelines, covering product launches and activations.
10. Manage CRM campaigns on Salesforce Marketing Cloud, including asset creation, translation, and audience targeting.
11. Design and implement CRM strategies to enhance engagement, retention, and repurchase.
12. Manage and animate newsletters, including content creation and scheduling.
13. Contribute to the Customer Conversion strategy in partnership with POS teams.
14. Segment audiences and develop personalized consumer journeys based on behavior and preferences.
15. Serve as the main point of contact between the BCS team and CRM-related initiatives.
16. Collaborate with Media and E-Retail teams to integrate drive-to-retail, retargeting, and loyalty campaigns.
17. Monitor key CRM KPIs.

1. Bachelor's degree in marketing, business administration, digital marketing, communication, or related fields.

1. Fluent in English and Spanish.
2. Experience with e-commerce and retailer platforms.
3. Advanced proficiency in Microsoft Office.
4. Strong analytical and data-driven mindset.
5. Solid project management and organizational skills.
6. Budget management and performance tracking capabilities.
7. Strategic thinking with a strong execution focus.
8. Excellent communication skills.
9. Collaborative mindset and ability to work in cross-functional teams.
10. Proactive, autonomous, and solution-oriented.
11. Strong attention to detail with a consumer-centric approach.

Minimum of 5 years of experience managing e-retail strategies across multiple retailers and brands, with a strong background in CRM strategy and consumer segmentation. Experience in beauty, luxury, or omnichannel environments is essential.

Bachelor's degree in marketing, business administration, digital marketing, communication, or related fields.

The position offers a hybrid working mode, combining the flexibility of remote work with the collaborative environment of in-office presence.

The company fosters a collaborative and innovative culture, emphasizing strategic thinking and execution excellence. Employees are encouraged to be proactive, autonomous, and solution-oriented, with a strong focus on consumer-centric approaches.