LVMH Fragrance Brands E-Business Specialist

Milan • Italy

Thursday, February 20, 2025

LVMH Fragrance Brands, a distinguished entity within the LVMH conglomerate, unites the expertise of Parfums Givenchy and Kenzo Parfums to craft alluring and audacious fragrance and beauty offerings. As part of the LVMH family, the brand is committed to fostering a culture of creativity, empowerment, and operational excellence, drawing inspiration from its rich couture heritage.

1. Support the definition and execution of the local E-Retail strategy in alignment with global directives, collaborating with Marketing, Sales, and Trade Marketing departments.
2. Identify and leverage opportunities to enhance operational efficiency and drive growth in the E-Retail sector.
3. Oversee online product merchandising, ensuring accurate product descriptions and pricing.
4. Analyze web traffic and user behavior to identify opportunities for sales performance improvement; generate reports on e-business sales performance and conversion rates, providing insights and recommendations.
5. Coordinate with headquarters to align ecommerce plans with local strategies.
6. Manage forecasting, logistics, and invoicing for orders and promotional items.
7. Ensure brand consistency across various digital channels.
8. Implement and optimize local CRM strategies in accordance with headquarters' guidelines to enhance customer engagement.
9. Generate reports to monitor CRM initiatives' effectiveness and analyze CRM data to inform future sales strategies.

1. Degree in Business Administration, Marketing, or related fields.
2. Previous experience in a similar role involving CRM systems management and/or coordination of e-retail activities.
3. Experience in the luxury or beauty industries is advantageous.

1. Strong understanding of current online marketing concepts, strategies, and best practices.
2. Proficiency in SEO/SEM campaigns.
3. Excellent analytical skills with experience in creating detailed reports.
4. Strong verbal and written communication skills.
5. Ability to multi-task effectively in a fast-paced environment.
6. Fluency in Italian and English; French is a plus.
7. Proficiency in Excel, Salesforce, Marketing Cloud, and SAP.
8. Familiarity with Tableau and Power BI is beneficial.
9. Technical skills related to website functionality (HTML) are advantageous.

Previous experience in a similar role involving CRM systems management and/or coordination of e-retail activities.

Degree in Business Administration, Marketing, or related fields.

The position offers a hybrid working mode, allowing flexibility between remote and in-office work.

LVMH Fragrance Brands promotes a dynamic and inclusive workplace culture that values determination, agility, realism, and empathy. The company encourages entrepreneurial spirit and creativity, empowering employees to contribute to the brand's ongoing transformation and success.