LVMH Fragrance Brands Data Insights & Analytics Project Lead

Levallois-Perret • France

Friday, February 28, 2025

LVMH Fragrance Brands, a distinguished division within the LVMH conglomerate, unites two iconic beauty houses: Parfums Givenchy and KENZO Parfums. Renowned for their unique savoir-faire and heritage, these brands excel in the realms of fragrance, makeup, and skincare. As an employer, LVMH Fragrance Brands fosters an environment where creativity is nurtured, entrepreneurial spirit is encouraged, and operational excellence is a shared standard across the LVMH ecosystem.

1. Monitor and evaluate the performance of digital advertising campaigns across various channels, utilizing and evolving existing media dashboards.
2. Analyze key metrics related to social media engagement and content reach, providing regular reports that summarize campaign results and suggest areas for improvement.
3. Collaborate with the Beauty Media team to enhance results and leverage best practices.
4. Track website traffic using analytical tools to understand visitor behavior, utilizing the cross-LVMH E-commerce dashboard.
5. Conduct A/B testing and analyze data to improve web page conversion rates.
6. Provide insights into e-commerce customer journeys, identifying opportunities to enhance online experiences.
7. Assist markets in adopting key metrics beyond the headquarters, synthesizing data from disparate sources into coherent insights.
8. Develop clear visualizations that translate complex data into understandable formats for stakeholders at various levels.
9. Prepare presentations that communicate analytical results related to media performance and web usage statistics.
10. Provide training on digital analytics and best practices as needed, promoting a culture of innovation and identifying new growth channel opportunities.

1. Strong foundational knowledge of digital media platforms and SEO/SEM principles.
2. Proficiency in web analytics tools (e.g., Google Analytics) and understanding of tracking technologies (e.g., pixels, cookies).
3. Excellent attention to detail with the ability to identify key insights from large data sets.

1. Digital media analysis
2. Web analytics
3. Data visualization
4. A/B testing
5. SEO/SEM knowledge
6. Attention to detail
7. Stakeholder communication

Minimum of 3 years in a similar role or relevant internships involving media/web analysis.

Bachelor's degree in Digital Marketing, Media, Communications, or a related field preferred.

Opportunity to advance within a luxury brand, learning from industry leaders and contributing directly to successful projects.

The workplace culture at LVMH Fragrance Brands is characterized by a commitment to innovation, creativity, and excellence. Employees are encouraged to embody key attitudes of Determination, Agility, Realism, and Empathy, fostering an environment where entrepreneurial spirit thrives and creativity is celebrated.