Louis Vuitton Senior Digital Communication Manager

Shanghai • China

Monday, December 8, 2025

Louis Vuitton, a prestigious name in the luxury fashion industry, is part of the LVMH conglomerate, which is renowned for its portfolio of high-end brands. As an employer, Louis Vuitton offers a dynamic and innovative work environment, fostering creativity and excellence in every facet of its operations.

1. Lead the development of the annual digital marketing and communication plan, aligning with global brand campaigns and local market needs.
2. Maintain Louis Vuitton's leading position in social media in terms of buzz, followers, engagement, and innovation.
3. Oversee the strategic allocation of the annual digital budget across channels, ensuring effectiveness and efficiency.
4. Collaborate with the finance team to forecast spending and manage monthly and yearly budgets and reporting.
5. Design the omni-channel customer journey, defining the role of each digital touchpoint in the consumer's digital journey.
6. Ensure channel-specific strategies are interconnected within a cohesive narrative.
7. Conduct quarterly reviews of digital performance, extracting insights and recommending strategic adjustments.
8. Synthesize data from social listening, market reports, and competitor analysis to identify trends and consumer behaviors.
9. Lead digital innovation by scouting and evaluating new technologies and platforms.
10. Establish partnerships with key platforms to ensure the brand remains at the forefront of digital innovation.
11. Collaborate with global digital communication teams to align global and local strategies.
12. Work with PR, merchandising, and content teams to integrate digital strategy into all campaigns and brand storytelling initiatives.

1. Bachelor's degree in a relevant field.
2. At least 10-12 years of experience in a similar position, preferably in an international business environment.
3. Experience with top-tier or premium lifestyle brands is advantageous.
4. Background in analytics, macroeconomics, or consulting is a plus.

1. Proficiency in English and Chinese; French is a plus.
2. Digital native with expertise in website-related software, standards, and regulations.
3. Proficient in the digital media industry and social media experience.
4. Strong skills in long-term strategy, web analytics, and project management.
5. Possess an overseas background is advantageous.

A minimum of 10-12 years in a similar role, ideally within an international business environment.

Bachelor's degree in a relevant field.

Louis Vuitton offers a comprehensive benefits package, including opportunities for professional growth and development within the luxury fashion industry.

Louis Vuitton fosters a culture of innovation, creativity, and excellence. The company values proactive, agile, and adaptable individuals who are passionate about luxury and possess a strong fashion sense.