Louis Vuitton PR Manager

Seoul • South Korea

Saturday, February 7, 2026

Louis Vuitton, a prestigious brand under the LVMH conglomerate, is renowned for its luxury fashion and leather goods. As an employer, Louis Vuitton offers a dynamic and innovative work environment, fostering creativity and excellence in the fashion industry. The brand is committed to maintaining its legacy while embracing modernity and cultural relevance.

1. Develop and execute corporate PR strategies aligned with business objectives.
2. Craft clear, compelling narratives that communicate brand philosophy and values.
3. Lead press releases, media pitches, and issue/crisis communications.
4. Partner with cross-functional teams to elevate brand reputation and engagement.
5. Safeguard brand image through proactive risk assessment and mitigation strategies.
6. Monitor media coverage and public sentiment, delivering timely insights to leadership.
7. Align communication efforts with executive and corporate priorities.
8. Drive legitimacy and planning for Louis Vuitton Korea’s CSR programs.
9. Build and maintain strong relationships with key media, influencers, and journalists.
10. Serve as a spokesperson for Corporate, Art & Culture matters.
11. Secure high-impact media coverage across print, digital, and broadcast platforms.
12. Manage the corporate PR agency to ensure effective handling of daily interactions with media.
13. Enhance Art & Culture PR initiatives to reinforce brand identity and cultural relevance.
14. Develop key exhibitions and artistic collaborations in alignment with HQ and Fondation Louis Vuitton.
15. Strengthen the visibility of Fondation Louis Vuitton and Espace Louis Vuitton exhibitions.
16. Enrich the Art & Culture program to generate PR exposure in collaboration with press, celebrities, and influencers.
17. Create compelling content and maintain strong relationships with local artists aligned with the Maison’s creative values.
18. Develop and implement strategic PR for the Home Collection, Artycapucines, and Art of Travel.
19. Strengthen storytelling and visibility through targeted collaborations and narratives.
20. Support communication for sport partnerships, including Trophy Trunks.
21. Host key media for international and local press events.
22. Manage the coordination and launch of Louis Vuitton publications throughout the year.
23. Improve PR strategy for Louis Vuitton’s culinary community and hospitality experiences.
24. Drive consistent media exposure and storytelling to build customer engagement.
25. Activate culinary and cultural programs that reflect the Maison’s creative spirit and experiential values.

1. Proven experience (10+ years) in Corporate / Art & Culture PR, preferably within the retail or luxury industries.
2. Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.

1. Excellent verbal and written communication skills, with a proven ability to create engaging content and deliver compelling presentations.
2. Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with diverse stakeholders.
3. Highly organized, detail-oriented, calm under pressure, and solution-driven.
4. Written & Verbal English Fluency.

Minimum 10 years of experience in Corporate / Art & Culture PR, preferably within the retail or luxury industries.

Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.

Louis Vuitton offers a comprehensive benefits package, including health insurance, employee discounts, and opportunities for professional development.

The workplace culture at Louis Vuitton is characterized by a commitment to innovation, excellence, and creativity. Employees are encouraged to embrace the brand's rich heritage while contributing to its modern evolution. Collaboration and diversity are highly valued, fostering an inclusive and dynamic environment.